You send. They click. Callio calls the rest.
A newsletter is one email to a saved audience, built from blocks and sent once from your own domain. Every link is rewritten so the click belongs to one person — and anyone who clicks and has not ordered an hour later is queued for a call. Each send reports what its clicks turned into: Clicked · Ordered · Reachable · Called.
- Sent from your own verified domain
- Every click attributable to one person
- No second discount on the follow-up call
25% off
until Sunday night
25% off, until Sunday night
The offer · VIP customers · 412 email-reachable · 188 phone-reachable
Sent Tue 09:00 · from hello@beautyskin.com
What the clicks turned into
Clicked
86
links rewritten per person
Ordered
19
clickers who bought
Reachable
41
clickers with a number
Called
37
no second discount
$2,140 from clickers
Counted from orders that followed the send
4 reachable clickers have not been called yet.
Have Callio call them7
Newsletter designs
The drop · The offer · The letter · The welcome · The nudge · The notice · The restock — “each one is a real email, not a mockup”
4
Per-send handoff marks
Clicked · Ordered · Reachable · Called — plus “$X from clickers”, counted from orders
60 min
From click to call
“Newsletter click without an order” waits an hour, then Callio phones — no second discount
4
Signup-form presets
Footer newsletter · Inline section · Email and phone · Corner flyout
Three steps — and a report at the end
A newsletter in Callio is not a broadcast that ends at “sent”. It is the first arm of a campaign: the send finds the interest, the click names the person, and the phone finishes what the email started.
- 1VIP customers · 412Send this newsletter
Consent and suppression applied to every recipient before anything goes out.
You send
Pick a saved audience — VIP customers, existing customers, this month’s signups — and send from your own verified domain. Consent and suppression rules are applied to every recipient before anything goes out.
- 2Anna K. clicked “Shop the offer”
beautyskin.com/…?cv=nl_2f8a·anna
Every link is rewritten so the click is attributable to one person.
They click
Every link in the email is rewritten so the click is attributable to one person, not a campaign total. That is what lets the next step know who to phone.
- 3
Calling Anna K.
60 min after the click · no order yet
CallSMS if no answerEmail a day laterNo second discount — the send already carried the offer.
Callio calls the rest
A clicker who has not ordered within the hour gets a call to ask what they were unsure about — then a text if the call cannot connect, and an email a day later. No second discount: the send already carried the offer.
- 4
Clicked
86
Ordered
19
Reachable
41
Called
37
$2,140 from clickers
Counted from orders that followed the send — never modelled.
It reports back
Each send shows what its clicks turned into — Clicked · Ordered · Reachable · Called — and “$X from clickers”, counted from orders that followed the send. Never modelled.
Everything this store has sent, and what the clicks turned into
The Sends view is the newsletter arm of Callio in one screen: the three-step explainer with its live status, every send with its audience and schedule, and under each one the handoff report — Clicked · Ordered · Reachable · Called — with the revenue from clickers beside it. Reachable is the number a call can act on; if some reachable clickers have not been called yet, the card says so and offers to have Callio call them.
- “One email to a saved audience, built from blocks and sent once. Every click it earns is a shopper Callio can follow up with — by phone first, then a text, then an email.”
- “Who there is to send to” — segments ranked by what reaching them is worth, with email-reachable and phone-reachable counts side by side
- “N reachable clickers have not been called yet” → Have Callio call them
Voice commerce agent
Callio
Everything this store has sent
One email to a saved audience, built from blocks and sent once. Every click it earns is a shopper Callio can follow up with.
You send
Domain verified
They click
228 clicks tracked
Callio calls the rest
Live · 60 min after the click
25% off, until Sunday night
The offer · VIP customers · Sent Tue 09:00
Clicked
86
Ordered
19
Reachable
41
Called
37
From clickers
$2,140
The new Barrier Cleanser is here
The drop · Existing customers · Sent Thu 10:30
Clicked
142
Ordered
27
Reachable
63
Called
60
From clickers
$3,380
Who there is to send to
Ranked by what reaching them is worth.
VIP customers
412 email · 188 phone
Existing customers
1,204 email · 517 phone
Slipping away
286 email · 121 phone
Signups this month
96 email · 41 phone
Email-reachable is who a newsletter lands with; phone-reachable is who Callio can call after they click.
Built from blocks, with the follow-up set before you send
The full-screen builder is ten block types — heading, text, image, button, products from the Shopify picker, columns, divider, spacer, social, footer — plus design settings for content width, colours, fonts, radius and preheader. The right panel carries the audience and the Callio follow-up: how long to wait before calling, and whether to call only people with a phone number and only people who consented to SMS. Send yourself a test, schedule it, or send it now.
- Rendered as email-client-safe HTML — tables, no web fonts — with a signed unsubscribe link
- “Send this newsletter — Consent and suppression rules are applied to every recipient before anything goes out.”
- “Callio will follow up on the clicks — Anyone who clicks and has not ordered N minutes later is queued for a call.”
Autumn offer
Draft · The offer · last saved a minute ago
Blocks
Design
25% off
everything, until Sunday night
Callio will follow up on the clicks
Anyone who clicks and has not ordered 60 minutes later is queued for a call.
Audience
412 email-reachable · 188 phone-reachable
Wait before calling (minutes)
Seven designs. Each one a real email.
“Each one is a real email, not a mockup — picking it opens the builder with its blocks already in place, and everything in it is yours to change.” Every design is a block layout rendered as email-client-safe HTML — tables, no web fonts.
A product launch
A full-bleed hero, one sentence of why, and the three products underneath it. The send that starts the “Newsletter click without an order” campaign for a new line.
The Barrier Cleanser is here.
One sentence of why: it cleans without stripping, so the serum has something to work with.
The new Barrier Cleanser is here
Product launch · a real email, not a mockup
Collect email addresses — and phone numbers
Four presets — Footer newsletter, Inline section, Email and phone, Corner flyout — on inline, footer, flyout or overlay surfaces, on all pages or just home, product, collection or cart, for all visitors, new visitors, returning visitors or existing customers. The Email and phone preset adds a phone field and SMS consent, because a number is what lets Callio ring the shopper later. The tab counts People collected, Phone numbers — “Signups Callio can call instead of emailing” — and Live forms.
- Consent labels: “Yes, email me news and offers. I can unsubscribe at any time.” and “You may also call or text me about my order and offers.”
- Signups become an audience newsletters can be sent to — and clickers Callio can phone
- “A live form still needs its block in the theme” — add the comver-signup-form block in the theme editor
Email and phone
Want us to call you back?
Leave a number and Callio rings you about your order — no queue, no hold music.
Inline · product pages · all visitors. A number is what lets Callio ring the shopper later.
People collected
1,284
Since the first form went live
Phone numbers
412
Signups Callio can call instead of emailing
Live forms
3
Footer · Inline · Email and phone
Your forms
Preset, surface, page type and where the signups go.
Footer newsletter
Footer · all pages · email only
Email and phone
Inline · product pages · email + phone
Corner flyout
Flyout · home · VIP early access
Inline section
Inline · collections · asks first name
A live form still needs its block in the theme — add “comver-signup-form” in the theme editor where you want it to appear.
An email tool ends at “sent”. Callio ends at the order.
A newsletter is worth exactly what happens after the click. Callio is built so that the click is not the last thing you know.
| A standalone email tool | Callio newsletters | |
|---|---|---|
| What happens after a click | Nothing until the next send | A call within the hour if no order followed — then a text, then an email |
| What a click tells you | A rate on a campaign | One named person, because every link is rewritten per recipient |
| Second discount to convert | Usually another coupon | None — “this call is a question, not another coupon” |
| Per-send report | Opens and clicks | Clicked · Ordered · Reachable · Called · $ from clickers |
| Signup forms collect | Email and phone, with SMS consent | |
| Sending domain | Shared or your own | Your own verified domain — DKIM / SPF / DMARC — the same setup Klaviyo and Attentive use |
| Consent and suppression | Per tool | Applied to every recipient before anything goes out; Callio follow-ups can be limited to SMS-consented numbers |
| Revenue on the report | A campaign rate | Counted from orders that followed the send — “$X from clickers” |
What a send really did
Every mark on the handoff report is a count from your store’s own rows — the click event, the order, the number on file, the call Callio placed. The only estimate is what the campaign is worth before it runs, and it is marked as one.
≈ 6%
Default click-to-order estimate
“6% of them × $AOV — an estimate until this has run”, then your own completed runs
Counted
Revenue from clickers
Only orders that followed the send — “$X from clickers”, never modelled
0
Second discounts
“The send already carried the offer, so this call is a question, not another coupon.”
Clicked · Ordered · Reachable · Called are counts of people, not rates. “From Callio” revenue is counted from orders that followed an email or text — calls carry no attribution of their own.
Frequently asked questions
One email to a saved audience, built from blocks in the full-screen builder and sent once from your store’s own verified domain. It lives in Callio → Newsletters, next to signup forms and the seven designs — and every click it earns is a shopper Callio can follow up with by phone first, then a text, then an email.
The “Newsletter click without an order” campaign fires when a shopper clicks a link in a newsletter this store sent and has not ordered an hour later. Callio calls to ask what the shopper was unsure about and takes the order on the phone; a text goes out if the call cannot connect, and an email — “Anything we can answer?” — a day later. No second discount: the send already carried the offer.
Under each send: Clicked · Ordered · Reachable · Called, plus “$X from clickers” counted from orders that followed the send. Reachable is the number of clickers with a phone number a call can act on. If some reachable clickers have not been called yet, the card says so and offers to have Callio call them.
Every link in the newsletter is rewritten per recipient, so the click is attributable to one person rather than a campaign total. That is what lets Callio know who to phone, and what makes “Ordered” a count of people instead of a rate.
Seven: The drop (product launch), The offer (promotion), The letter (editorial), The welcome, The nudge (winback), The notice (announcement) and The restock. Each one is a real email, not a mockup — picking it opens the builder with its blocks already in place, and everything in it is yours to change.
Ten block types — heading, text, image, button, products from the Shopify picker, columns, divider, spacer, social and footer — with design settings for content width (600 by default, 640 max), background, card, text, muted and brand colours, font stacks, radius and preheader. The HTML is rendered from blocks and is email-client-safe: tables, no web fonts, a signed unsubscribe link.
Email addresses — and phone numbers. Four presets: Footer newsletter (email only), Inline section (asks first name), Email and phone (adds a phone field and SMS consent — “a number is what lets Callio ring the shopper later”), and Corner flyout (VIP early access). Each is placed on a surface (inline, footer, flyout, overlay), a page type and a visitor segment. A live form still needs its block in the theme editor.
Consent and suppression rules are applied to every recipient before anything goes out; suppressed and unsubscribed destinations are blocked in the dispatch layer before any provider request is made. Marketing emails carry a signed unsubscribe link, texts carry STOP. Callio follow-ups can be limited to people with a phone number and to people who consented to SMS.
Keep exploring
Send the email. Let Callio finish the sale.
Pick a design, choose the audience, set the follow-up. When the clicks come in, Callio phones the ones that did not turn into an order — and the send reports what it really did.
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