Comver

Show each segment a different storefront — and prove it converted

Personalization takes the same 56-segment library that powers Visitors and Callio and lets you serve a chosen segment a tailored page variant or message. Then it measures the lift the only way that counts: template A/B tests on real add-to-cart and checkout events, called with statistical confidence. Around it sit popups, audiences, journeys, campaigns and newsletters — every one starting as a draft.

See it on your store
  • Two-proportion z-test · ~100+ sessions per variant
  • Comver AI writes the page variant as a new Shopify template
  • Counted results; estimates always marked ≈

Segment

High Intent Visitors

412 visitors · 27 customers · Intent 88/100

96 email41 SMS412 on-site

One of 56 in the shared library

Experience

Active

Show the AI page variant to High Intent Visitors on the product page

product.comver-ai-9f2cPDPPriority 1
Still deciding?

Free delivery on this order · ends tonight

Offer · code GLOW10 · CTA “Add to bag”

measured against the current template on real sessions

A/B test · results

Glow Renewal Serum PDP — AI vs Default

50% split · goal: increase add-to-cart · 14 days

Variant A · Comver AI template

Winner

comver-ai-9f2c

Sessions

2,140

ATC rate

9.2%

Checkout

4.1%

+33% add-to-cart vs control

Variant B · Control (Default)

Default template

Sessions

2,118

ATC rate

6.9%

Checkout

3.0%

Control · current store theme

AI recommendation

high confidence

z ≈ 2.7 · two-proportion z-test

Variant A is winning with high confidence (+33% uplift vs control). Both variants passed 100 sessions.

low < 1.96 · medium ≈95% · high ≥ 2.58 (≈99%)
Counted from add_to_cart and checkout events Visitors bucketed once, stable across sessions

56

Segments in the shared library

High-intent, traffic source, lifecycle and commerce behaviour — plus custom rules

14

Popup templates

Seven layouts, seven trigger types, A/B variants, unique discount codes

25

Journey templates

Four Callio voice-first, ten Comver-native, eleven classic lifecycle flows

~100+

Sessions per variant before a call

Two-proportion z-test · medium ≈95% · high ≈99% confidence

Experiences & page variants

One segment. One tailored page.

An experience is a rule: show a chosen segment a tailored page variant or message on a placement — product page, collection, cart, homepage or all pages. Pick the segment from the shared library, search the product, and let Comver AI scan the live product page and write a new Shopify template with benefit bullets, a delivery bar and offer blocks pre-configured. AI Assist drafts the headline, offer and CTA for that segment; the preview opens on your storefront before anything is activated.

  • Four-step wizard: Basics → Template → Content → Preview, with priority 1–100 and an AI summary per rule
  • Page variants are real templates/product.comver-ai-*.json files in your live theme — open and edit them in the Shopify theme editor
  • Suggested by Copilot: VIP early access, win-back for at-risk customers, free-shipping reassurance in cart — only when the segment has members
  • Automatic segment-based delivery on the storefront is rolling out to themes; A/B tests, popups and journeys run today
Search Comver⌘K
Back to ShopifyBBeautySkinData live

AI Commerce Personalization

Personalization

Last 30 daysAll trafficAll segments
Personalization A/B testsExperiencesPage variantsExperimentsResultsNew experience

Active experiences

2

1 draft

Segment revenue

$4,150

measured

Monthly opportunity

≈ $5,750

estimated

In testing

1

A/B test running

NameSegmentPlacementTemplateStatusOpportunity
VIP early-access experienceShow "Welcome back, VIP!" to VIP Customers on pdpVIP CustomersProduct pagecomver-ai-9f2cActive$1,840
High-intent serum pageShow the AI page variant to High Intent Visitors on pdpHigh Intent VisitorsProduct pagecomver-ai-4d1aActive$2,310
Free-shipping reassurance in cartShow "You are $12 from free delivery" to Free Shipping Seekers on cartFree Shipping SeekersCart pageDraft$620

Suggested by Copilot · Win-back experience for at-risk customers · Free-shipping reassurance in cart · VIP early-access experience

Create experience

New experience

Show a chosen segment a tailored page variant or message.

1. Basics2. Template3. Content4. Preview

AI Assist

Regenerate
Analysing segment behaviourGenerating personalised copyOptimising for conversion
Still deciding?

Still deciding on the Glow Renewal Serum?

High-intent visitors get free delivery today

Free delivery · code GLOW10

Add to bag

Banner preview. The template itself opens in the Shopify theme editor.

BackSave as draftNext
A/B tests

Two templates. Real traffic. A winner you can trust.

Test two Shopify templates head-to-head on a product page. Variant A is the challenger — an existing template or one Comver AI generates through the scan → analyse → generate → create-template pipeline. Variant B is your current theme. Set the split from 10 to 90 percent, name the hypothesis, pick the goal, and start. The storefront script buckets each visitor once, switches the page a single time per session and records add-to-cart and checkout events.

  • Goals: increase add-to-cart, increase checkout clicks, increase AOV, reduce drop-off
  • Results per variant — Sessions, ATC rate, Checkout — with “+x% vs control” and a Winner badge
  • Two-proportion z-test: below 100 sessions per variant it stays “low confidence” and no winner is declared; z ≥ 1.96 is medium (≈95%), z ≥ 2.58 is high (≈99%)
  • AI recommendation in plain words: “Variant A is winning with high confidence” or “Control is holding up”
Search Comver⌘K
Back to ShopifyBBeautySkinData live

A/B tests

Run template experiments on real traffic, compare variants and promote winners with statistical confidence.

Personalization A/B testsCreate A/B test

Glow Renewal Serum PDP — AI vs Default

Active

Product: Glow Renewal Serum · 50% split · Hypothesis: benefit bullets and a delivery bar above the fold lift add-to-cart.

Variant A

AI CRO Template

Winner
Comver AIcomver-ai-9f2c

Sessions

2,140

ATC rate

9.2%

Checkout

4.1%

+33% vs control

Variant B (Control)

Current (Default)

Preview
Default template

Sessions

2,118

ATC rate

6.9%

Checkout

3.0%

Control · current store theme

PauseStopHide results
AI recommendationhigh confidenceVariant A is winning with high confidence (+33% uplift vs control).

How the winner is called

BucketingOnce per visitor id, stable across sessions
Eventsexperiment_viewed · experiment_converted
TestTwo-proportion z-test on the ATC rate
Confidencelow < 100 sessions · medium z ≥ 1.96 · high z ≥ 2.58

Results · completed & paused

Counted from real sessions
TestSessions A · BATC A · BUpliftConfidence
Night Repair Cream — benefit bullets1,412 · 1,3988.1% · 6.9%+17%medium confidence
Vitamin C Booster — delivery bar412 · 2887.5% · 7.6%−1%low confidence
Hydra Mist — offer block64 · 616.3% · 4.9%low confidence

Below 100 sessions per variant no winner is declared — only who is ahead so far.

Popups

Fourteen popups, seven layouts, one trigger each

Every popup starts from a template, targets a segment or audience, fires on one trigger, and reports views → submissions → attributed revenue. Publish pushes it to the Comver Popups app embed — no theme code.

Start from a template that already knows its trigger

First Order Discount on a 10-second delay, PDP High Intent after three product views, Free Shipping as a bottom bar when the cart goes quiet, Skin Quiz as a fullscreen takeover, Back in Stock as an embedded card. Centered modal, slide-in, bottom bar, fullscreen, side panel, embedded card and floating bubble are all one select away.

Welcome

Get 10% off your first order

Email addressGet my code

First Order Discount

Centered modal · Timed · 10 s · all pages

Limited-time offer

Still thinking about Glow Renewal Serum?

Get my offer

PDP High Intent

Slide-in bottom right · PDP high intent · 3 views / 45 s

You’re close to free shipping — add $12 moreContinue

Free Shipping

Bottom bar · Cart intent · 30 s inactivity · cart

Free delivery

Your cart is waiting

Complete my order

Cart Recovery

Side panel · Cart intent · 45 s inactivity · cart page

2-minute quiz

Find your perfect routine

DryOily
Start quiz

Skin Quiz

Fullscreen takeover · Lead magnet · 10 s · product

Want a restock alert?

Email addressNotify me

Back in Stock

Embedded card · Lead magnet · 8 s · product

+ 8 more templates:Exit Intent DiscountSubscribe & RewardLead MagnetNewsletter SignupVIP ListFacebook Ads Landing OfferReturning Visitor OfferProduct Recommendation
Journeys

Journeys that carry consent and measurement with them

The journey editor is a drag-and-drop canvas: a Comver-signal trigger — high-intent visitor, exit intent, repeated PDP views, shipping friction, cart abandoned, order placed — then time delays, conditional splits, random or channel A/B splits, and steps for email, SMS, a Callio voice call, an on-site experience, a unique discount, a webhook, a customer tag or an audience move. Twenty-five templates open with their steps in place. Nothing goes out to a suppressed or unsubscribed destination — that is blocked in the dispatch layer before any provider request.

  • Callio voice-first templates: Abandoned order call · Known customer looking again · Newsletter click without an order · VIP customer follow-up
  • Comver-native visitor journeys: Repeat PDP Viewer, High-Intent Exit Recovery, TikTok / Meta / Google Search intent, Shipping Friction, Cart Hesitation, VIP Personalization
  • Classic lifecycle flows: abandoned cart and checkout, browse abandonment, welcome series, post-purchase upsell, winback, discount recovery
  • Journey health — Audience, Actions, Logic, Runs recorded — and every recent run with its status

High-Intent Exit Recovery

Active

Intercept a high-intent visitor at exit and continue off-site only when consented and identified.

Journey health

Audience

High Intent Visitors

Actions

4

Logic

2 branches

Measurement

128 runs recorded

Recent runs

Anna K.Email sent · waiting 24 hRunning
Visitor #8f21Popup shown · no consentCompleted
Marek J.Ordered after the emailExited

Consent, exclusions and measurement travel with the same journey record. Suppressed destinations are blocked before any provider request.

Comver journey trigger

Who enters this flow?

Trigger

Exit intent detected

Audience

High Intent Visitors

Conditional split

Has email marketing consent?

If true ↓ · If false →

Email

Still deciding? Free delivery today

From your verified domain · unsubscribe link

Time delay

Wait 24 hours

Exit early if an order arrives

Voice call · Callio

Ask what they were unsure about

Code EXIT10 · fall back to SMS if the call cannot connect

Exit

On-site experience · Popup

Leaving already?

Exit Intent Discount · once per session

ExitIf trueIf false
Template 6 of 25Activate journey
The activation toolkit

Everything around the storefront, on the same segments

One Unified Segments engine feeds Visitors, Callio and Personalization. Members and metrics are always computed from live Shopify and Comver data — never a cached guess.

Segment library

56 premade definitions in four groups — high-intent / visitor recovery, traffic source, lifecycle and commerce behaviour — each with a recommended action, reasoning, and a Create personalization shortcut.

Learn more

Custom audiences

Nested AND/OR rules over Shopify customer data and Comver behaviour: subscription status, orders, LTV, days since last order, tags, traffic source, product views, cart adds, revenue leak detected. Preview matching customers and estimated revenue potential before you save.

Page variants

Every comver-ai-* product template in your live theme, which experiences use it and whether it is live. Preview on storefront with ?view=, edit in Shopify, or generate a new one from any product.

One-time campaigns

Email, SMS, email + SMS, popup or multi-channel to a saved audience, with AI-generated copy, UTM tracking, a test send, scheduling and a performance report — sent, delivered, opened, clicked, converted, revenue.

Newsletters & signup forms

Seven block-built designs and four signup-form presets. Every link is rewritten so the click is attributable to one person — and Callio can phone the clickers who did not order.

Learn more

Consent & suppression

Require Shopify email and SMS marketing consent, signed unsubscribe links, STOP handling, a per-channel suppression list and provider logs. Sender identity lives in Callio → Settings → Channels.

How it works

From segment to measured lift

  1. 1

    Connect & track

    Install the Comver Shopify app and enable the Comver Behaviour app embed (with A/B testing) and Comver Popups in the theme editor. Sessions start flowing and the 56 segments fill from real visits.

  2. 2

    Pick who

    Choose a premade segment — High Intent Visitors, Visitors From Paid Ads No Purchase, VIP Customers — or build a custom one with nested rules. See counts and reach by email, SMS and on-site.

  3. 3

    Decide what they see

    New experience, new page variant, new popup, or a journey, campaign or newsletter. Comver AI drafts the template and the copy. Everything is a draft until you press Activate, Publish or Launch.

  4. 4

    Measure and promote

    A/B results are computed from real add-to-cart and checkout events with a z-test; popups report views → submissions → revenue; journeys record runs. Assign the winning template and scale the audience.

Counted vs modelled

Counted where it can be. ≈ where it cannot.

Sessions, ATC rate, checkout, views, submissions and attributed orders are counted from events and orders. Monthly opportunity and recoverable revenue are modelled from your own AOV and conversion rate and always carry the estimate mark.

$

Attributed revenue

Popup revenue, journey attribution and A/B rates are counted from real events and orders

Monthly opportunity

“Always modelled, never counted” — sized from this store’s own AOV and CVR

When there is no data

An em dash or an empty state, never a demo value

Segments overlap, so a shopper in three of them is sized three times. Nothing above “low confidence” is claimed under ~100 sessions per variant.

FAQ

Frequently asked questions

A rule that pairs a segment — from the shared 56-segment library or a custom one — with a placement (product page, collection, cart, homepage or all pages) and either an alternate Shopify template, a message (badge, headline, subheadline, body, offer, CTA), or both. It has a priority (1 = highest), a status (draft, active, paused, archived) and can be duplicated, edited, paused or deleted. Experiences are configured, previewed on your storefront and A/B-tested today; automatic segment-based delivery on the storefront is rolling out to themes.

No. Search a product in the wizard and choose Create AI-optimised template. Comver AI scans the live product page, generates CRO recommendations and writes a new templates/product.comver-ai-<id>.json into your live theme with benefit bullets, a delivery bar and offer blocks pre-configured. Open it in the Shopify theme editor and change anything. If the AI pipeline is unavailable, Comver clones your base product template so you still have a variant to customise.

Visitors are bucketed deterministically by visitor id, so the same person always sees the same variant, split per your slider (10–90%). The storefront script records experiment_viewed and experiment_converted on add-to-cart and checkout intent. Results use a two-proportion z-test: below 100 sessions per variant the label is “low confidence” and no winner is declared; z ≥ 1.96 is medium (≈95%), z ≥ 2.58 is high (≈99%). Promoting the winner means assigning the winning template to the product.

Yes — by Customer Intelligence segment (19 named segments such as High Intent Visitors, Cart Abandoners, Facebook Ads Traffic, VIP customers, Non-subscription customers), by a saved audience, and by behavioural conditions: time on site, page views, cart value, cart contains product or category, UTM, device, country, language, logged-in state, active subscription. Triggers include timed delay, exit intent, scroll depth, cart inactivity, PDP views and URL contains.

Email (Resend), SMS (Twilio), a Callio voice call with SMS fallback, a unique discount code, an on-site experience (popup, AI Shopping Assistant message or offer, announcement bar, product recommendation, personalised discount, content block or PDP variant), a webhook, a customer tag and an audience move — plus delays, conditional splits on purchase, audience membership, LTV, order count and consent, and random or channel A/B splits.

Customer Activation settings let you require Shopify email and SMS marketing consent, add a signed unsubscribe link to marketing emails and STOP instructions to SMS. Suppression is enforced in the dispatch layer before any provider call, a manual suppression list exists per channel, and newsletter sends apply consent and suppression to every recipient. Callio follow-ups can be limited to people with a phone number who consented to SMS.

The product keeps counted and modelled apart. Attributed revenue, sessions, views, submissions, ATC rate and orders are counted from events and orders. Monthly opportunity, recoverable per month and estimated revenue potential are modelled from your own AOV and conversion rate and carry the estimate mark and the sentence “Always modelled, never counted.” When there is no data the UI shows an em dash or an empty state, not a demo value.

56 premade definitions in four groups: 18 high-intent / visitor recovery (High Intent Visitors, Viewed Product 3+ Times, Added to Cart No Purchase, Checkout Started No Purchase, Visitors From Paid Ads / Google Search / AI Search No Purchase, Exit Intent, Coupon Intent…), 11 traffic sources (Facebook / Google / TikTok Ads, Google Search, AI Search, Instagram Organic, Email, SMS, Direct, Referral, Influencer / UGC), 15 lifecycle (New, Active, VIP, Repeat, Loyal, At-Risk, Churned, Winback, Subscription Candidates, Discount Sensitive…) and 12 commerce behaviour (Cart / Browse / Checkout Abandoners, Bundle Buyers, Category Loyalists, Free Shipping Seekers…). Each carries a recommended action, reasoning and a suggested experience, offer and A/B hypothesis.

Give your best segment a better page — and measure it

Install Comver, enable the Behaviour and Popups embeds, pick a segment and let Comver AI write the variant. Run the test on real traffic and keep only what the numbers support.

Book a demo

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