Show each segment a different storefront — and prove it converted
Personalization takes the same 56-segment library that powers Visitors and Callio and lets you serve a chosen segment a tailored page variant or message. Then it measures the lift the only way that counts: template A/B tests on real add-to-cart and checkout events, called with statistical confidence. Around it sit popups, audiences, journeys, campaigns and newsletters — every one starting as a draft.
- Two-proportion z-test · ~100+ sessions per variant
- Comver AI writes the page variant as a new Shopify template
- Counted results; estimates always marked ≈
Segment
High Intent Visitors
412 visitors · 27 customers · Intent 88/100
One of 56 in the shared library
Experience
Show the AI page variant to High Intent Visitors on the product page
Free delivery on this order · ends tonight
Offer · code GLOW10 · CTA “Add to bag”
A/B test · results
Glow Renewal Serum PDP — AI vs Default
50% split · goal: increase add-to-cart · 14 days
Variant A · Comver AI template
Winnercomver-ai-9f2c
Sessions
2,140
ATC rate
9.2%
Checkout
4.1%
+33% add-to-cart vs control
Variant B · Control (Default)
Default template
Sessions
2,118
ATC rate
6.9%
Checkout
3.0%
Control · current store theme
AI recommendation
high confidencez ≈ 2.7 · two-proportion z-test
Variant A is winning with high confidence (+33% uplift vs control). Both variants passed 100 sessions.
56
Segments in the shared library
High-intent, traffic source, lifecycle and commerce behaviour — plus custom rules
14
Popup templates
Seven layouts, seven trigger types, A/B variants, unique discount codes
25
Journey templates
Four Callio voice-first, ten Comver-native, eleven classic lifecycle flows
~100+
Sessions per variant before a call
Two-proportion z-test · medium ≈95% · high ≈99% confidence
One segment. One tailored page.
An experience is a rule: show a chosen segment a tailored page variant or message on a placement — product page, collection, cart, homepage or all pages. Pick the segment from the shared library, search the product, and let Comver AI scan the live product page and write a new Shopify template with benefit bullets, a delivery bar and offer blocks pre-configured. AI Assist drafts the headline, offer and CTA for that segment; the preview opens on your storefront before anything is activated.
- Four-step wizard: Basics → Template → Content → Preview, with priority 1–100 and an AI summary per rule
- Page variants are real templates/product.comver-ai-*.json files in your live theme — open and edit them in the Shopify theme editor
- Suggested by Copilot: VIP early access, win-back for at-risk customers, free-shipping reassurance in cart — only when the segment has members
- Automatic segment-based delivery on the storefront is rolling out to themes; A/B tests, popups and journeys run today
AI Commerce Personalization
Personalization
Active experiences
2
1 draft
Segment revenue
$4,150
measured
Monthly opportunity
≈ $5,750
estimated
In testing
1
A/B test running
Suggested by Copilot · Win-back experience for at-risk customers · Free-shipping reassurance in cart · VIP early-access experience
Create experienceNew experience
Show a chosen segment a tailored page variant or message.
AI Assist
RegenerateStill deciding on the Glow Renewal Serum?
High-intent visitors get free delivery today
Free delivery · code GLOW10
Add to bagBanner preview. The template itself opens in the Shopify theme editor.
Two templates. Real traffic. A winner you can trust.
Test two Shopify templates head-to-head on a product page. Variant A is the challenger — an existing template or one Comver AI generates through the scan → analyse → generate → create-template pipeline. Variant B is your current theme. Set the split from 10 to 90 percent, name the hypothesis, pick the goal, and start. The storefront script buckets each visitor once, switches the page a single time per session and records add-to-cart and checkout events.
- Goals: increase add-to-cart, increase checkout clicks, increase AOV, reduce drop-off
- Results per variant — Sessions, ATC rate, Checkout — with “+x% vs control” and a Winner badge
- Two-proportion z-test: below 100 sessions per variant it stays “low confidence” and no winner is declared; z ≥ 1.96 is medium (≈95%), z ≥ 2.58 is high (≈99%)
- AI recommendation in plain words: “Variant A is winning with high confidence” or “Control is holding up”
A/B tests
Run template experiments on real traffic, compare variants and promote winners with statistical confidence.
Glow Renewal Serum PDP — AI vs Default
ActiveProduct: Glow Renewal Serum · 50% split · Hypothesis: benefit bullets and a delivery bar above the fold lift add-to-cart.
Variant A
AI CRO Template
Sessions
2,140
ATC rate
9.2%
Checkout
4.1%
+33% vs control
Variant B (Control)
Current (Default)
Sessions
2,118
ATC rate
6.9%
Checkout
3.0%
Control · current store theme
How the winner is called
Results · completed & paused
Counted from real sessionsBelow 100 sessions per variant no winner is declared — only who is ahead so far.
Fourteen popups, seven layouts, one trigger each
Every popup starts from a template, targets a segment or audience, fires on one trigger, and reports views → submissions → attributed revenue. Publish pushes it to the Comver Popups app embed — no theme code.
Start from a template that already knows its trigger
First Order Discount on a 10-second delay, PDP High Intent after three product views, Free Shipping as a bottom bar when the cart goes quiet, Skin Quiz as a fullscreen takeover, Back in Stock as an embedded card. Centered modal, slide-in, bottom bar, fullscreen, side panel, embedded card and floating bubble are all one select away.
Welcome
Get 10% off your first order
Email addressGet my codeFirst Order Discount
Centered modal · Timed · 10 s · all pages
Limited-time offer
Still thinking about Glow Renewal Serum?
Get my offerPDP High Intent
Slide-in bottom right · PDP high intent · 3 views / 45 s
Free Shipping
Bottom bar · Cart intent · 30 s inactivity · cart
Free delivery
Your cart is waiting
Cart Recovery
Side panel · Cart intent · 45 s inactivity · cart page
2-minute quiz
Find your perfect routine
Skin Quiz
Fullscreen takeover · Lead magnet · 10 s · product
Want a restock alert?
Email addressNotify meBack in Stock
Embedded card · Lead magnet · 8 s · product
Journeys that carry consent and measurement with them
The journey editor is a drag-and-drop canvas: a Comver-signal trigger — high-intent visitor, exit intent, repeated PDP views, shipping friction, cart abandoned, order placed — then time delays, conditional splits, random or channel A/B splits, and steps for email, SMS, a Callio voice call, an on-site experience, a unique discount, a webhook, a customer tag or an audience move. Twenty-five templates open with their steps in place. Nothing goes out to a suppressed or unsubscribed destination — that is blocked in the dispatch layer before any provider request.
- Callio voice-first templates: Abandoned order call · Known customer looking again · Newsletter click without an order · VIP customer follow-up
- Comver-native visitor journeys: Repeat PDP Viewer, High-Intent Exit Recovery, TikTok / Meta / Google Search intent, Shipping Friction, Cart Hesitation, VIP Personalization
- Classic lifecycle flows: abandoned cart and checkout, browse abandonment, welcome series, post-purchase upsell, winback, discount recovery
- Journey health — Audience, Actions, Logic, Runs recorded — and every recent run with its status
High-Intent Exit Recovery
ActiveIntercept a high-intent visitor at exit and continue off-site only when consented and identified.
Journey health
Audience
High Intent Visitors
Actions
4
Logic
2 branches
Measurement
128 runs recorded
Recent runs
Consent, exclusions and measurement travel with the same journey record. Suppressed destinations are blocked before any provider request.
Comver journey trigger
Who enters this flow?
Trigger
Exit intent detected
Audience
High Intent Visitors
Conditional split
Has email marketing consent?
If true ↓ · If false →
Still deciding? Free delivery today
From your verified domain · unsubscribe link
Time delay
Wait 24 hours
Exit early if an order arrives
Voice call · Callio
Ask what they were unsure about
Code EXIT10 · fall back to SMS if the call cannot connect
On-site experience · Popup
Leaving already?
Exit Intent Discount · once per session
Everything around the storefront, on the same segments
One Unified Segments engine feeds Visitors, Callio and Personalization. Members and metrics are always computed from live Shopify and Comver data — never a cached guess.
Segment library
56 premade definitions in four groups — high-intent / visitor recovery, traffic source, lifecycle and commerce behaviour — each with a recommended action, reasoning, and a Create personalization shortcut.
Learn moreCustom audiences
Nested AND/OR rules over Shopify customer data and Comver behaviour: subscription status, orders, LTV, days since last order, tags, traffic source, product views, cart adds, revenue leak detected. Preview matching customers and estimated revenue potential before you save.
Page variants
Every comver-ai-* product template in your live theme, which experiences use it and whether it is live. Preview on storefront with ?view=, edit in Shopify, or generate a new one from any product.
One-time campaigns
Email, SMS, email + SMS, popup or multi-channel to a saved audience, with AI-generated copy, UTM tracking, a test send, scheduling and a performance report — sent, delivered, opened, clicked, converted, revenue.
Newsletters & signup forms
Seven block-built designs and four signup-form presets. Every link is rewritten so the click is attributable to one person — and Callio can phone the clickers who did not order.
Learn moreConsent & suppression
Require Shopify email and SMS marketing consent, signed unsubscribe links, STOP handling, a per-channel suppression list and provider logs. Sender identity lives in Callio → Settings → Channels.
From segment to measured lift
- 1
Connect & track
Install the Comver Shopify app and enable the Comver Behaviour app embed (with A/B testing) and Comver Popups in the theme editor. Sessions start flowing and the 56 segments fill from real visits.
- 2
Pick who
Choose a premade segment — High Intent Visitors, Visitors From Paid Ads No Purchase, VIP Customers — or build a custom one with nested rules. See counts and reach by email, SMS and on-site.
- 3
Decide what they see
New experience, new page variant, new popup, or a journey, campaign or newsletter. Comver AI drafts the template and the copy. Everything is a draft until you press Activate, Publish or Launch.
- 4
Measure and promote
A/B results are computed from real add-to-cart and checkout events with a z-test; popups report views → submissions → revenue; journeys record runs. Assign the winning template and scale the audience.
Counted where it can be. ≈ where it cannot.
Sessions, ATC rate, checkout, views, submissions and attributed orders are counted from events and orders. Monthly opportunity and recoverable revenue are modelled from your own AOV and conversion rate and always carry the estimate mark.
$
Attributed revenue
Popup revenue, journey attribution and A/B rates are counted from real events and orders
≈
Monthly opportunity
“Always modelled, never counted” — sized from this store’s own AOV and CVR
—
When there is no data
An em dash or an empty state, never a demo value
Segments overlap, so a shopper in three of them is sized three times. Nothing above “low confidence” is claimed under ~100 sessions per variant.
Frequently asked questions
A rule that pairs a segment — from the shared 56-segment library or a custom one — with a placement (product page, collection, cart, homepage or all pages) and either an alternate Shopify template, a message (badge, headline, subheadline, body, offer, CTA), or both. It has a priority (1 = highest), a status (draft, active, paused, archived) and can be duplicated, edited, paused or deleted. Experiences are configured, previewed on your storefront and A/B-tested today; automatic segment-based delivery on the storefront is rolling out to themes.
No. Search a product in the wizard and choose Create AI-optimised template. Comver AI scans the live product page, generates CRO recommendations and writes a new templates/product.comver-ai-<id>.json into your live theme with benefit bullets, a delivery bar and offer blocks pre-configured. Open it in the Shopify theme editor and change anything. If the AI pipeline is unavailable, Comver clones your base product template so you still have a variant to customise.
Visitors are bucketed deterministically by visitor id, so the same person always sees the same variant, split per your slider (10–90%). The storefront script records experiment_viewed and experiment_converted on add-to-cart and checkout intent. Results use a two-proportion z-test: below 100 sessions per variant the label is “low confidence” and no winner is declared; z ≥ 1.96 is medium (≈95%), z ≥ 2.58 is high (≈99%). Promoting the winner means assigning the winning template to the product.
Yes — by Customer Intelligence segment (19 named segments such as High Intent Visitors, Cart Abandoners, Facebook Ads Traffic, VIP customers, Non-subscription customers), by a saved audience, and by behavioural conditions: time on site, page views, cart value, cart contains product or category, UTM, device, country, language, logged-in state, active subscription. Triggers include timed delay, exit intent, scroll depth, cart inactivity, PDP views and URL contains.
Email (Resend), SMS (Twilio), a Callio voice call with SMS fallback, a unique discount code, an on-site experience (popup, AI Shopping Assistant message or offer, announcement bar, product recommendation, personalised discount, content block or PDP variant), a webhook, a customer tag and an audience move — plus delays, conditional splits on purchase, audience membership, LTV, order count and consent, and random or channel A/B splits.
Customer Activation settings let you require Shopify email and SMS marketing consent, add a signed unsubscribe link to marketing emails and STOP instructions to SMS. Suppression is enforced in the dispatch layer before any provider call, a manual suppression list exists per channel, and newsletter sends apply consent and suppression to every recipient. Callio follow-ups can be limited to people with a phone number who consented to SMS.
The product keeps counted and modelled apart. Attributed revenue, sessions, views, submissions, ATC rate and orders are counted from events and orders. Monthly opportunity, recoverable per month and estimated revenue potential are modelled from your own AOV and conversion rate and carry the estimate mark and the sentence “Always modelled, never counted.” When there is no data the UI shows an em dash or an empty state, not a demo value.
56 premade definitions in four groups: 18 high-intent / visitor recovery (High Intent Visitors, Viewed Product 3+ Times, Added to Cart No Purchase, Checkout Started No Purchase, Visitors From Paid Ads / Google Search / AI Search No Purchase, Exit Intent, Coupon Intent…), 11 traffic sources (Facebook / Google / TikTok Ads, Google Search, AI Search, Instagram Organic, Email, SMS, Direct, Referral, Influencer / UGC), 15 lifecycle (New, Active, VIP, Repeat, Loyal, At-Risk, Churned, Winback, Subscription Candidates, Discount Sensitive…) and 12 commerce behaviour (Cart / Browse / Checkout Abandoners, Bundle Buyers, Category Loyalists, Free Shipping Seekers…). Each carries a recommended action, reasoning and a suggested experience, offer and A/B hypothesis.
Keep exploring
Give your best segment a better page — and measure it
Install Comver, enable the Behaviour and Popups embeds, pick a segment and let Comver AI write the variant. Run the test on real traffic and keep only what the numbers support.
14-day free trial · Live on Shopify in minutes · Checkout stays in Shopify

