“Call me now” under Add to cart — Callio rings in ~5 seconds and takes the order
The Comver Voice Product block sits under Add to cart on your product pages: “Questions? Order by phone — Callio calls you back within ~5 seconds.” The shopper leaves a name, a number and consent. Callio calls back from your own number carrying the product they were looking at, answers the question, takes the order and sends the checkout link by SMS. Payment finishes in Shopify.
- Request recorded before the provider is contacted
- Product handle and title travel with the call
- Checkout, payment and shipping stay in Shopify
Serum · 30 ml
Glow Renewal Serum
Callio is calling you now
Keep your phone nearby — the call arrives within seconds.
The shopper’s phone · 5 s later
BeautySkin
+1 (415) 555-0132
The store’s own number
“Hi Lena, it’s Callio from BeautySkin — you asked us to call about the Glow Renewal Serum. Was it the 30 ml?”
Call log · recorded before the provider is contacted
Source: Order widget · Glow Renewal Serum · consent 13:04
Status and duration arrive with the post-call webhook — never written ahead of it.
~5 s
Callback from the product page
“Callio calls you back within ~5 seconds” — the request is logged first, then the provider is called
9
Honest states on the storefront
From “Callio is calling you now” to “We could not reach you” — never a silent swap for a text
2
Languages in the block
English and Polish string tables, picked by storefront language; headline, subline, button and consent editable
45%
Sizing assumption, not a result
“45% of them × $AOV — an estimate until this has run.” Then your own completed runs
The 45% figure is the default conversion share the campaign card uses to size recoverable revenue before any run has completed. It is stated as an assumption in the product and is not a measured result.
Questions? Order by phone — right under Add to cart
A card inside the product section, placed just under Add to cart in the theme editor. Headline “Questions? Order by phone”, subline “Callio calls you back within ~5 seconds”, one button “Call me now”, and the consent line “I agree to receive a phone call about my order.” The form asks for a name, a phone number and an optional email. Every string and the accent colour are editable in the theme editor; English and Polish ship out of the box.
- App block “Comver Voice Product” (dashboard name: Callio Order by Phone) — a section block, not a popup
- If the chat embed is on, voice appears inside the chat widget as the “Order by phone” intent — one bubble, both pillars
- If chat is off, the floating “Order by phone” pill from the Comver Callio Voice embed takes over — and hides itself wherever the product block is present
Serum · 30 ml
Glow Renewal Serum
$62.00
Questions? Order by phone
Callio calls you back within ~5 seconds
Theme editor · Product
Comver Voice Product
Headline
Questions? Order by phoneSubline
Callio calls you back within ~5 secondsButton label
Call me nowConsent text
I agree to receive a phone call about my order.Accent colour
#2E9FC4Strings
English · Polish — picked by storefront languageAn example, not your theme — Comver cannot read a storefront, so it never claims the block is placed.
From tap to call, state by state
The block never leaves the shopper guessing. It shows what is happening on the phone — and when the call cannot happen, it says so, because Callio never silently swaps the call for a text.
“Callio is calling you now — keep your phone nearby.”
The moment the shopper taps Call me now, the request is recorded in the call log as Pending — before the provider is contacted. Then ElevenLabs places the call over the Twilio leg from your number, and the phone rings within seconds.
Serum · 30 ml
Glow Renewal Serum
Callio is calling you now
Keep your phone nearby — the call arrives within seconds.
Callio · Calls
+49 151 ••• 771 · Order widget · Glow Renewal Serum · consent 13:04
Request recorded
Pending in the log — before the provider is contacted
Provider contacted
ElevenLabs places the call over the Twilio leg from +1 (415) 555-0132
Ringing
The phone rings within seconds
The request is recorded in the call log before the provider is contacted.
Callio calls back carrying the product — and writes everything back
This is the “Order by phone from a product page” campaign: it fires when a shopper submits the storefront form. Callio calls back within seconds carrying the product the shopper was looking at, takes the order on the phone — applying a discount if the call warrants one — and hands over to a human when it gets complicated. Nothing is guessed: status, duration and the transcript summary are written by the post-call webhook, not ahead of it.
- The request is recorded before the provider is contacted; the shopper’s name, phone, consent and the product handle and title travel as call context
- The call appears in the log with source “Order widget”; expand the row for the recording, the checkout-link delivery, the discount code and the consent
- Discount is optional and only ever a real Shopify code within the limits you set
Travels with the call
What comes back
Request recorded · 13:04:52
Written to the call log as Pending — before the provider is contacted
Provider contacted · 13:04:53
ElevenLabs places the call over the Twilio leg from your number
Calling → on the call · 13:04:57
Product handle and title in the agent’s context
Post-call webhook · 13:07:59
Status Completed · 3:02 · transcript summary · recording
One email with the lines, the total, the code — and one pay button
After a phone order Callio sends a plain HTML summary from your own sending domain: the lines agreed on the call, the total, the discount code and a single button that opens the Shopify checkout. It is the receipt before the receipt — Shopify sends the real one once payment is complete. The SMS with the checkout link goes first, mid-call; the email follows, and steps in whenever SMS cannot go out.
- Sent from your verified domain (DKIM / SPF / DMARC) — the shared Comver address until then, labelled as such
- Delivery details, shipping and payment are completed securely in Shopify; Callio never takes a card number
- Every message shows up in Callio → Email and → SMS with Delivered / Opened / Clicked / Failed
Your order from BeautySkin — ready to pay
Hi Lena, thank you for the call. Here is what we agreed — one tap finishes it in the store’s checkout.
Delivery details, shipping and payment are completed securely in Shopify. Plain HTML, signed by your own domain.
BeautySkin: your checkout link for 2 × Glow Renewal Serum 30 ml — beautyskin.com/cart/… WELCOME10 is applied at checkout.
Order of delivery
A number in the footer vs. a call that comes to the shopper
The difference is who dials, what the agent already knows, and what is written down afterwards.
| A phone number on the page | Callio Order by phone | |
|---|---|---|
| Who dials | The shopper, and waits | Callio calls back within ~5 seconds |
| What the agent knows | Nothing until asked | Name, product handle and title, consent |
| Taking the order | Depends on who picks up | On the phone; checkout link by SMS, finished in Shopify |
| When nobody can take the call | Voicemail | “We could not reach you” — request stays pending in the log |
| What is recorded | Usually nothing | Recording, outcome, code, consent, provider call id |
| Hard cases | Whoever answered | Handed to a human with the transcript and order attached |
Add the block, own a number, switch it on
- 1
Add the block in the theme editor
Open a product template and add the app block “Comver Voice Product” just under Add to cart. Headline, subline, button label and consent text are editable there.
- 2
Own a number
Buy a local, mobile or toll-free number inside Comver — or start on the shared Comver number, which the UI labels as such. Verify your sending domain for the summary email.
- 3
Check the campaign
On the Callio → Campaigns board, “Order by phone from a product page” shows Add to your theme until the block is placed. Comver cannot read a storefront, so it never claims the block is there.
- 4
Read the log
Every callback appears in Callio → Calls with source “Order widget”: recording, outcome, checkout-link delivery, consent — refreshing while a call is in progress.
Built to be trusted on a product page
Order by phone sits at the most valuable moment on the storefront, so it is deliberately conservative about what it says and claims.
Recorded first, called second
The request lands in the call log as Pending before the provider is contacted — so a shopper who asked to be called is never lost, even if the call cannot go out.
Consent on the row
The consent line the shopper ticked is stored with the call and shown on the expanded row, next to the recording and the outcome.
Never a silent swap
If voice cannot place the call, the shopper is told you will call back. Callio never quietly replaces the promised call with a text.
Checkout stays in Shopify
Callio sends a cart permalink; payment, shipping and the real receipt happen in Shopify checkout. No card numbers on the phone.
An example, not your theme
The campaign card shows a mock of the block and says so. Comver cannot read a storefront, so it never claims the block is placed.
Counted, not modelled
“From Callio” revenue is counted only from orders that followed a Callio email or text. Calls carry no attribution of their own; the 45% sizing share is labelled an assumption.
Frequently asked questions
In the theme editor, open a product template and add the app block “Comver Voice Product” (dashboard name: Callio Order by Phone) just under Add to cart. Headline, subline, button label, consent text and the accent colour are editable there. English and Polish strings ship out of the box, chosen by storefront language.
A name, a phone number in international (E.164) format, an optional email, and the consent tick “I agree to receive a phone call about my order.” Then one button: Call me now.
The block says “Callio calls you back within ~5 seconds”. The request is recorded in the call log before the provider is contacted; ElevenLabs then places the call over the Twilio leg from your own number (or the shared Comver number until you own one).
The request is still recorded in the call log as pending and the shopper sees “We could not reach you” / “The call did not go through” with the promise that you will call back. Callio never silently swaps the call for a text.
Yes. The product handle and title travel with the request as call context, and Callio can look up the catalog mid-call — every variant, accessory-aware — to confirm size, quantity and stock.
Callio sends a Shopify cart permalink by SMS before the shopper hangs up (email if SMS cannot go out), followed by a summary email with the lines, the total, the code and one pay button. Delivery details and payment are completed securely in Shopify. Callio never takes a card number.
Voice appears inside the chat widget as the “Order by phone — Callio calls you back and takes the order” intent — one bubble, both pillars. If chat is off, the floating “Order by phone” pill from the Comver Callio Voice embed steps in and hides itself wherever the product block is present.
It is one of the five ready campaigns, but it is a theme block Comver cannot verify — so the board says “Campaigns running N of 4”, and the card shows Add to your theme until the block is placed. Every callback it produces is in the call log with source “Order widget”.
Keep exploring
Put “Call me now” under Add to cart
Add the block in the theme editor, own a number, and let Callio call the shoppers who ask — carrying the product, taking the order, finishing in Shopify.
14-day free trial · Live on Shopify in minutes · Checkout stays in Shopify