Everything Callio says, grounded in a fact you approved
Products synced from Shopify, plus the FAQs, ingredients, policies and brand tone you add, form one governed answer layer. A readiness score tells you how complete it is and names the gaps. When a shopper asks something outside it, Callio uses your safe fallback — it never invents an ingredient, a review, a medical claim or a discount code.
- Products synced from Shopify Admin
- Eight source types, one readiness score
- Safe fallback instead of invention
75%
ready
Knowledge readiness
6 grounded sources · 2 missing. Anything missing uses your safe fallback instead of being invented.
Products
112 · synced
FAQs
14 added
Reviews
3 added
Ingredients / Specs
112 sheets
Shipping
1 policy
Returns
Missing
Brand tone
Warm advisor
Custom instructions
Missing
Callio · on the product page
Answering from the knowledge base
8
Knowledge sources
Products · FAQs · Reviews · Ingredients / Specs · Shipping · Returns · Brand Tone · Custom Instructions
1
Sync from Shopify
“Sync product knowledge” reads every product and variant from Shopify Admin
0
Fabricated facts
“Callio never fabricates product facts, ingredients, reviews or medical claims.”
1–3650
Days of data retention
Set under Governance, next to AI disclosure & consent
Eight sources. One place Callio answers from.
The Knowledge view inside Callio → Conversations shows every source the agent is allowed to use — synced products first, then everything you add by hand. Each card tells you what it holds and whether it is grounded or missing. This is the layer behind the storefront chat and the order-help answers, and the synced catalog is what Callio searches mid-call.
- Products: every product and variant — titles, variants, prices and availability — synced from Shopify Admin
- FAQs, Reviews, Ingredients / Specs, Shipping and Returns policies — added as typed entries
- Brand Tone and Custom Instructions: how Callio speaks and the rules it always follows
Voice commerce agent
Callio
Knowledge
Products, FAQs, policies and brand rules form one governed answer layer. Anything missing uses your safe fallback instead of being invented.
75%
Readiness score
6 of 8 sources grounded
2 knowledge gaps are reducing answer confidence
Returns and Custom Instructions are missing, so those questions get the safe fallback. Add them and Callio answers itself.
Products
112 products · 340 variants
FAQs
14 entries
Reviews
3 entries
Ingredients / Specs
112 sheets
Shipping
1 policy
Returns
Nothing added yet
Callio uses the safe fallback
Brand Tone
1 entry
Custom Instructions
Nothing added yet
Rules Callio should always follow
A score that says how ready you are — and names what is missing
Callio does not hide behind a vague “trained on your data”. The readiness score is a percentage of grounded sources, and every point you are short is a named gap: “Returns missing”, “Custom Instructions missing”. The Overview repeats it in the deployment checklist as Verified knowledge, and a callout tells you how many knowledge gaps are reducing answer confidence.
- Grounded sources vs missing sources, per source type
- “N knowledge gaps are reducing answer confidence” → Review knowledge
- “What shoppers ask” lists the top real questions — so you can see which source to add next
Deployment checklist
What is ready before Callio answers a shopper.
Storefront deployment
Chat live on product pages
Verified knowledge
6 of 8 sources · Returns and Custom Instructions missing
Sales behavior
Checkout links on · discounts: real code only
Handoff & safety
Human handoff on · safe fallback set
What shoppers ask
Top questions in the last 7 days, and the source each one needs.
Sync the catalog. Type the rest.
Products come from Shopify with one click. Everything else is a short form — Type, Title, Content — with one warning above the button: “Only add facts you can stand behind — Callio treats this as truth.”
Sync product knowledge from Shopify Admin
Every product and variant — titles, variants, prices and availability — becomes the catalog Callio quotes from in chat and looks up mid-call. Re-sync whenever the catalog changes; nothing about a product is ever guessed.
Sync product knowledge
Every product and variant from Shopify Admin — titles, options, prices, availability and descriptions.
Products
112
Variants
340
Last sync
2 min ago
Glow Renewal Serum
30 ml · 50 ml
Night Repair Cream
50 ml
Barrier Cleanser
150 ml · 300 ml
Vitamin C Booster
15 ml
Callio reads the synced catalog for prices, variants and stock — it never guesses a product fact that is not in Shopify.
When Callio does not know, it says so
A shopper asks two things at once. The first is in the ingredients sheet, so Callio answers it. The second — returns — is not in the layer yet, so Callio uses your safe fallback message and offers a person instead of guessing. The missing source stays flagged in the readiness score, and if the shopper asks for the team, the case lands in “Needs a human” with the transcript attached.
- Answers come only from the layer — synced products, sheets, policies, reviews and tone
- Safe fallback message you write yourself, used for anything outside the layer
- Human handoff with the transcript and, when there is one, the Shopify order
Callio
● Voice · chat · help
What Callio answers from
The sources this question touched. Nothing outside the layer is said.
Products
Glow Renewal Serum · 30 ml · $62 · in stock
Ingredients / Specs
Fragrance-free · tested on sensitive skin
Shipping
Not needed for this question
Returns
Missing → safe fallback
Brand Tone
Warm advisor · no medical claims
Disclosure, retention and guardrails that cannot be switched off
Governance is the last section of “How Callio talks”: the AI disclosure and consent text shoppers see before the first answer, and how many days conversations are kept (1 to 3650). Below them sits a panel you cannot edit — Guardrails always on: Callio never fabricates product facts, ingredients, reviews or medical claims; discount limits are enforced; checkout, payment and shipping always remain in Shopify.
- AI disclosure & consent text, shown at the top of every conversation
- Data retention 1–3650 days
- Discounts: only the real Shopify code you set, within a maximum %, optionally high-intent shoppers only
Settings · How Callio talks
Governance
AI disclosure and consent
Shown at the top of every conversation before the first answer.
Data retention (days)
Conversations older than this are deleted. 1–3650.
Guardrails always on
Callio never fabricates product facts, ingredients, reviews or medical claims. Discount limits are enforced, and checkout always remains in Shopify.
What a governed answer layer changes
The difference between an assistant that sounds confident and one you can let talk to customers.
| A generic storefront chatbot | Callio knowledge base | |
|---|---|---|
| Product facts | Paraphrased from page text | Synced from Shopify Admin — every product and variant |
| Policies and ingredients | Whatever the model infers | Typed entries you approved, one per source type |
| When it does not know | Fills the gap | Your safe fallback message, then a person |
| Discount codes | May be invented | Only the real Shopify code you set — “Leave blank and Callio will never invent one” |
| What is missing | Readiness score with the missing sources named | |
| Disclosure & retention | ||
| Checkout | In the chat, sometimes | Always in Shopify |
From an empty layer to a readiness score you can act on
- 1
Sync products
Open Callio → Conversations → Knowledge and press “Sync product knowledge”. Every product and variant arrives from Shopify Admin.
- 2
Add what shoppers ask about
Shipping and returns policies first, then the FAQs your team repeats, ingredients or specs, and the reviews you want quoted.
- 3
Set the tone and the rules
Pick a tone of voice, add Brand Tone and Custom Instructions, write your safe fallback message and switch on human handoff.
- 4
Read the score, close the gaps
The readiness score names what is missing and “What shoppers ask” lists the top questions. Add the sources that would answer them next.
Frequently asked questions
Eight source types: Products (synced from Shopify Admin), FAQs, Reviews, Ingredients / Specs, Shipping, Returns, Brand Tone and Custom Instructions. Together they form one governed answer layer used by the storefront chat, order help and the facts Callio names on a call.
Press “Sync product knowledge”. Callio reads every product and variant — titles, variants, prices and availability — from Shopify Admin. Re-sync whenever the catalog changes. Products are never typed in by hand and never guessed.
Callio uses the safe fallback message you wrote instead of inventing an answer, and can offer a person. With human handoff on, the case goes to “Needs a human” with the transcript and any Shopify order attached. The gap shows up in the readiness score, and “What shoppers ask” tells you which questions to cover next.
The share of source types that are grounded, shown as a percentage with the missing sources named — for example “Returns missing”. The Overview repeats it in the deployment checklist as “Verified knowledge” and a callout counts the knowledge gaps that are reducing answer confidence.
No. Discounts are off by default; when on, Callio only surfaces the real Shopify code you set in Settings, within a maximum percentage, optionally for high-intent shoppers only — “Leave blank and Callio will never invent one”. Guardrails always on: Callio never fabricates product facts, ingredients, reviews or medical claims.
Anything you add — an FAQ, a policy, a review, a rule — is treated as truth and repeated to shoppers. So add the policy as it really is, not as you would like it to be, and keep entries current. That is why the form carries the warning above its button.
AI disclosure and consent text shown before the first answer, a data-retention setting from 1 to 3650 days, and a “Guardrails always on” panel that cannot be edited: no fabricated facts, enforced discount limits, and checkout, payment and shipping always in Shopify.
The synced product catalog does: mid-call Callio searches it — every variant, accessory-aware — before it sends a Shopify checkout link by SMS. The typed sources, tone of voice and safe fallback govern the storefront chat and order help. On a call, anything Callio cannot stand behind is handed to a human rather than said.
Keep exploring
Give Callio the facts — and nothing else
Sync your products, add the policies and FAQs, set the tone. Watch the readiness score climb and the fallback count fall.
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