See who is reachable — then point a campaign at exactly them
The Segments tab lists every group this store can be campaigned by: the seven stages of the customer pipeline and the whole segment library, each with its size, who is contactable on which channel, and a “Recoverable per month” estimate. Pick one and Callio builds a campaign scoped to exactly its members. Groups the phone cannot reach say so — and can be worked on-site instead.
- Reach counted with consent, per channel
- Recoverable per month always marked ≈
- Re-sync an audience any time
High intent · segment
Checkout Started No Purchase
Recoverable per month
$9,120 ≈
Lifecycle · segment
VIP Customers
VIP customer follow-up · 12 enrolled · 12 runs · 9 calls (6 answered)
Produced, last 30 days
$1,220 counted
Visitor recovery · segment
Visitors With High Scroll Depth
Not campaignable — defined by browsing signals targeting cannot read. Work it on-site instead.
Campaign for
Checkout Started No Purchase
Campaign preset
Channels
Wait before first contact
Discount offered
Campaign name
7
Pipeline stages
Browsing → Identified → Ready to buy → First order → Returning → VIP → Slipping away — every person in exactly one
56
Segments in the library
37 campaignable; the rest are defined by browsing signals and are worked on-site
2
Reach counts per group
Email-reachable and SMS-reachable — an identifier on file and marketing consent, nothing less
0–100
Opportunity score
A per-segment score, not a revenue promise — Checkout Started No Purchase 92, VIP Customers 90
Every person your store knows, in exactly one stage
Callio’s Segments tab opens on the customer pipeline: Browsing, Identified, Ready to buy, First order, Returning, VIP, Slipping away. The columns add up to the store. Each stage card shows how many people are in it, how many can be reached on email and SMS, and what it is worth recovering per month — with a “Create campaign” button, unless there is nobody to reach.
- Browsing — “Seen on the storefront, no way to reach them yet.” It can never be campaigned, by design
- Ready to buy — “Cart or checkout intent, still no order.” The usual first column to campaign
- Slipping away — “Bought before, gone quiet — win them back now.” VIP customer follow-up answers exactly this moment for high-value customers
- Stages are worked out from orders and on-site behaviour — nobody is dragged between them
Voice commerce agent
Callio
Who Callio can reach
The seven stages of your customer pipeline, each with its size, who is contactable on which channel, and a campaign you can point at exactly that group.
Browsing
Seen on the storefront, no way to reach them yet.
1,204 visitors
Recoverable / mo
$1,440 ≈Identified
We can reach them — they have not bought.
388 people
Recoverable / mo
$2,610 ≈Ready to buy
Cart or checkout intent, still no order.
96 people
Recoverable / mo
$4,600 ≈Abandoned order
38 runs · 17 answered
$4,860 attributed
First order
Bought once — the second order is the whole game.
212 customers
Recoverable / mo
$5,590 ≈Returning
Bought more than once and still active.
141 customers
Recoverable / mo
$6,420 ≈VIP
The revenue this store cannot afford to lose.
38 customers
Recoverable / mo
$5,010 ≈Slipping away
Bought before, gone quiet — win them back now.
57 customers
Recoverable / mo
$2,050 ≈VIP customer follow-up
12 runs · 6 answered
$1,220 attributed
56 segments, each with its reach and what it is worth
The same Unified Segments library that powers Visitors and Personalization, seen from the phone: Visitor recovery, High intent, Traffic source, Lifecycle, Purchase behaviour, Risk and your Custom segments. Every card carries its size, its email and SMS reach, “Recoverable per month” with the estimate mark, an opportunity score out of 100 and Callio’s recommendation — or the reason it cannot be campaigned.
- Category chips and a “campaigned only” toggle; nine cards previewed, then expand
- Recoverable per month: “Always modelled, never counted” — sized from your own average order value and conversion rate
- Opportunity 0–100 is a score, not a promise; segments overlap, so a shopper in three of them is sized three times
- “Not campaignable — defined by browsing signals targeting cannot read”: scroll depth, time on site, coupon intent — worked on-site instead
High intent
Checkout Started No Purchase
Reached checkout, left contact details, no order.
Recoverable per month
$9,120 ≈Callio: Abandoned order — Callio calls first
High intent
Added to Cart No Purchase
Added a product to the cart and left without checking out.
Recoverable per month
$6,400 ≈Callio: Known customer looking again, for the customers among them
Lifecycle
VIP Customers
Lifetime value ≥ 500 and still active.
Recoverable per month
$4,860 ≈Callio: VIP customer follow-up
12 enrolled · 12 runs · 9 calls (6 answered) · 10 messages · $1,220 attributed
Traffic source
Facebook Ads Traffic
Arrived from a Facebook ad this month.
Recoverable per month
$2,100 ≈Callio: Match the PDP hero to the ad promise; call the 6 who left a number
Visitor recovery
Visitors With High Scroll Depth
Scrolled past 75% of a product page.
Recoverable per month
$1,260 ≈Callio: On-site: popup or personalization
Visitor recovery
Visitors With Coupon Intent
Looked for a discount field or coupon page.
Recoverable per month
$690 ≈Callio: On-site: controlled offer
From a group to a running campaign in one dialog
“Campaign for {group}” asks for five things and nothing else. Comver creates an audience scoped to exactly that stage or segment, enrols its members and hands the campaign to the board.
- 1
Campaign for …
Ready to buy
96 people · 81 email · 52 SMS
Checkout Started No Purchase
38 people · 31 email · 24 SMS
Browsing
No one to reach yet
Pick the group
Any pipeline stage except Browsing, or any campaignable segment. The dialog is titled after it, and the count you saw on the card is the count that will be enrolled.
- 2
Preset and channels
Campaign preset
Abandoned orderCallSMSEmailPreset and channels
Only presets with a call, text or email step are offered. Call, SMS and Email are three switches: Callio calls first, texts when the call cannot connect, emails the shopper the phone cannot reach at all.
- 3
Wait and discount
Wait before the first contact20 minDiscount offered10 %Campaign name
Abandoned order · Ready to buy
Wait and discount
“Wait before the first contact” in minutes, and “Discount offered” as a percentage with its own switch — off if the group has already had its offer. Then a campaign name.
- 4
Switch it on
Switch it on nowEnroll everyone who qualifies right nowAbandoned order · Ready to buy is running · 96 people enrolledSwitch it on
Choose “Switch it on now” and “Enroll everyone who qualifies right now”, and create it. The toast reads “{name} is running · N people enrolled” — or “saved as a draft” if you left it off.
The card turns into a report
Once a group is campaigned, its card stops estimating and starts counting: enrolled, runs, calls and how many were answered, messages, and revenue attributed to orders that followed. The strip at the top of the tab — “Callio on these groups” — adds up live campaigns, people enrolled and what they produced in the last 30 days.
- “N enrolled · N runs · N calls (N answered) · N messages” and attributed revenue in the success tone
- Audiences are materialised lists, not live queries — “Audience last refreshed 3d ago” and a Re-sync audience button
- “Open in Campaigns” jumps to the same campaign on the board, where channels, wait and discount can be adjusted
- From Callio is counted from orders that followed a Callio email or text; calls carry no attribution of their own
High intent · segment
Checkout Started No Purchase
38 people · 31 email · 24 SMS
Enrolled
38
Runs
38
Calls
24 (17 answered)
Messages
31
Attributed · counted from orders that followed a message
$4,860
Was estimated at
$9,120 ≈
Audiences are materialised lists, not live queries. Re-sync when the group has moved on; the campaign keeps its settings.
For the groups the phone cannot reach, a popup that can
Anonymous visitors and browsing-signal segments have no number to call. Audience activation turns one visitor segment into an on-site popup with an optional, controlled discount — and links the three pieces it creates, Popup + Campaign + Flow, so what the shopper saw, what they were offered and what followed stay one record.
- A Callio-branded popup: eyebrow, headline, message, optional “% off · CODE”, CTA “Chat with Callio”
- The discount is optional and controlled — a real Shopify code with a limit, never invented
- The linked Popup, Campaign and Flow show up in their own workspaces, already connected
- Reached from the segment panels — a side door for the groups a call cannot reach, not a second product
Serum · 30 ml
Glow Renewal Serum
$62.00
Audience activation
Visitors With High Scroll Depth
210 visitors · on-site only
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Ask Callio anything about it — ingredients, delivery, whether it suits your skin — or take a little off today.
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Reach is counted with consent, channel by channel
A big segment is not a reachable one. Every group states how many of its people a given channel can actually act on, using the same consent logic the sends use.
Email-reachable
An address on file with marketing consent — the only people an email campaign can send to. Emails go out from your own verified domain.
SMS-reachable
A mobile number with consent. Callio also calls these people, and texts when a call cannot connect. Consent travels with the run.
On-site only
Anonymous visitors, or people without consent, can still be reached while they are on the storefront — popups, personalization, chat.
Not campaignable
Segments defined by browsing signals — scroll depth, time on site, coupon intent — cannot be targeted off-site. The card says so instead of pretending.
Three kinds of group, one honest card
Pipeline stages, campaignable segments and browsing-signal segments share the same card — size, reach, estimate — and differ only in what can be done with them.
| Pipeline stage | Library segment | Browsing-signal segment | |
|---|---|---|---|
| Size counted from your rows | |||
| Email and SMS reach shown | On-site only | ||
| Recoverable per month (≈) | |||
| Opportunity score 0–100 | |||
| Callio recommendation | Stage tagline | On-site suggestion | |
| Create campaign | All but Browsing | ||
| Audience activation popup | |||
| Re-sync audience |
Frequently asked questions
A pipeline stage is where a person is in their life with your store — every person sits in exactly one of seven, derived from orders and on-site behaviour, so the stages add up to the store. A segment is a group defined by a rule — 56 premade ones across visitor recovery, high intent, traffic source, lifecycle, purchase behaviour and risk, plus your own — and a person can be in several at once. Both kinds get the same card in Callio → Segments.
Because there is nobody to reach: Browsing is “Seen on the storefront, no way to reach them yet” — anonymous visitors without an email or phone. The moment a detail is captured (a signup form, a checkout, a login) the person moves to Identified or further, and becomes campaignable. Browsing can be worked on-site — popups, personalization, chat — never by phone.
37 of the 56 are campaignable. The rest are defined by browsing signals that targeting cannot read — scroll depth, time on site, coupon intent and the like — and their card says “Not campaignable — defined by browsing signals targeting cannot read” instead of offering a button. Those groups are worked on-site, including through audience activation.
It is always modelled, never counted — revenue that has not happened yet cannot be measured. Each group is sized from your own average order value and conversion rate (a disclosed fallback is used when the store has no orders yet). It carries the estimate mark on every card. Segments overlap, so a shopper in three of them is sized three times; the figures are not meant to be added up.
A 0–100 score per segment that ranks how recoverable the moment usually is — Checkout Started No Purchase 92, Added to Cart No Purchase 90, VIP Customers 90, High Intent Visitors 88. It is a score, not a revenue or conversion promise, and it is used to sort the library.
The “Campaign for {group}” dialog asks for the preset (only ones with a call, text or email step), the channels, the wait before the first contact, the discount, and a name — then “Switch it on now” and “Enroll everyone who qualifies right now”. Comver creates an audience scoped to exactly that stage or segment, enrols its members and puts the campaign on the Campaigns board. The toast tells you it is running and how many people were enrolled.
Audiences are materialised lists, not live queries. Re-sync recomputes the group’s membership from current customer and event records and enrols the people who now qualify, keeping the campaign’s settings. The card shows “Audience last refreshed …” so you know how old the list is. Enrolment is not real-time by design.
It turns one visitor segment into an on-site popup with an optional, controlled discount, and links the Popup, Campaign and Flow it creates. Use it for groups a call cannot reach — anonymous visitors, browsing-signal segments — so the same segment logic works on the storefront. It is a side surface reached from segment panels, not a second product.
Keep exploring
Find out who is reachable today
Install Comver, open Callio → Segments and read the seven stages with their reach. Pick the first group and let Callio build the campaign around it.
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