See what shoppers actually did — then act on what stopped them
Behaviour records every storefront visit — clicks, scroll depth, add to cart, cart opened, checkout clicked, rage clicks — scores each session for intent, resolves it to the person behind it and shows you the page heatmap, the replay and the funnel step where it stopped. From any session: create a segment, a journey, an experience or an A/B test in one click.
- One app embed, no theme code
- Click and scroll data within a minute
- Privacy-safe: no input values, never the raw IP
Added to cart → Cart hesitation
2m 14s · 4 pages
Checkout started → Checkout
4m 02s · 6 pages
Multiple PDP views → Engaged
1m 05s · 2 pages
0–100
Explainable intent score
Product views, dwell time, cart, checkout and resolved identity — every point shown as a chip you can read
~1 min
From embed to first data
Enable the Comver Behaviour app embed, visit the storefront — click and scroll data appears within a minute
4 steps
Default Shopify Funnel
Product view → Add to cart → Cart opened → Checkout clicked, measured live from your own events
0
Input values recorded
Forms log the submit, never what was typed; replays blank every field and the raw IP is never stored
Nothing is shown until real visits arrive. Numbers in the mock-ups are illustrative — every figure in the product is counted from your store’s own events.
Every session, scored for intent and resolved to the person behind it
Behaviour lists every tracked storefront session, newest first, with a 0–100 intent score you can read line by line — product views, dwell time, cart opened, added to cart, checkout started, known identity, rage clicks. The Unified Segments engine matches each session to a synchronised customer record where it genuinely can, and attaches consent-aware contactability, orders and lifetime value. Anonymous stays anonymous: unknowns read “unknown”, never a guess.
- Filter by identity, intent, traffic source, device, country, outcome and conversion — or search a visitor, product or page
- Open any row for the full session: identity evidence, this session’s own heatmap, the Copilot summary, detected friction and the event timeline
- Live visitors (active in the last 15 minutes), sessions, average engagement and high-intent share at a glance across the last 30 days
Recent sessions
What visitors actually did, scored for intent and resolved to the person behind it. Open a row for the full journey.
Intent distribution
Every session in view, bucketed by its explainable intent score.
Where they click, how far they scroll — on your real page
One click captures a real screenshot of any tracked page; Behaviour draws click density and scroll depth over it, per device. Compare all visitors with high-intent visitors, converters or the previous period, read the plain-language key difference, and turn it into a prefilled A/B test.
Click density on the page as shoppers see it
Dots sized and coloured by intensity over a captured screenshot; hover shows the count, the element text and its CSS selector. “Top clicked elements” lists them with a CTA badge — so you know whether the hottest thing on the page is the button you wanted.
Page heatmap
Where visitors click and how far they scroll on each tracked page.
Top clicked elements
Comver AI
Add to cart and the second thumbnail take most clicks; the size picker draws repeat clicks. Test an explicit selected size above the CTA.
Watch the session — with the friction named
Behaviour captures a sample of sessions as privacy-safe replays: a sanitised snapshot of the page plus pointer, click, scroll and resize events. Every replay opens beside a session brief — intent (low / medium / high), clicks, scroll events, pages, outcome, the strongest friction and the recommended next step — grounded in that recording, and labelled honestly as AI analysis or evidence-based rule analysis.
- Scripts, iframes and inline handlers removed; every input, textarea and select value blanked before the snapshot leaves the browser
- On by default with a daily cap of 50 sessions (adjustable 0–1,000) and 30-day retention (1–365 days per store) — settings that live in Comver, not in the theme
- Known customers labelled from their storefront login; anonymous visitors stay anonymous
Behaviour session intelligence
Anna K. · Known customer · Product · glow-renewal-serum · 48s · Mobile
Session brief
Compared the 30 ml and 50 ml sizes twice, opened Shipping & returns, added the 50 ml to cart and stopped in the cart drawer.
AI analysis grounded in this recording
Clicks
6
Scroll events
9
Pages
3
Outcome
cart
Strongest friction
Cart hesitation before checkout — the drawer opened twice without a checkout click.
Recommended next step
Reassure about delivery and returns at the cart step; activate an onsite Callio message while product interest is still high.
Where sessions stop — measured live from your own events
The Default Shopify Funnel counts sessions from product view to checkout click and names the biggest drop-off. Customer journeys follow each real path from landing page to checkout — and open the same session drawer, so behind every percentage there is a person.
Four steps, one biggest drop-off, one prefilled experiment
Product view → Add to cart → Cart opened → Checkout clicked with sessions, conversion from the previous step and drop-off per step, filtered by device and period. A warning card names the step where you lose the most sessions and “Create experiment” opens an A/B test aimed at it. Checkout clicked is the last measured step — orders and revenue live in Customers and Callio.
Funnels
Where visitors drop off between product view and checkout — measured live.
Entry sessions
1,612
Product page sessions
Completion rate
6.0%
Reached Checkout Clicked
Biggest drop-off
Product View → Add to Cart
−88.8% from previous step
Tracked stages
4
30 days · all devices
Default Shopify Funnel
Session-distinct · counted from your own events−88.8% drop-off from previous step1,431 sessions lost
−14.9% drop-off from previous step27 sessions lost
−37% drop-off from previous step57 sessions lost
Biggest drop-off
88.8% of sessions are lost between Product View and Add to Cart.
Comver AI
Add-to-cart sits at 11.2% and fewer than half of product-page visitors reach the reviews. Proof is arriving after the decision point — move one review line and the delivery promise next to the price, then test it.
Recover the biggest drop-off
Create an experiment targeting the step where you lose the most sessions.
Prefilled hypothesis · measured on add-to-cart
From a session to a segment, a journey, an experience, an experiment
Behaviour is not a report you export. From the session drawer, the heatmap and the funnel, the next action is one button — and it lands in the Comver tool that runs it.
- 1Outcome · Cart hesitationFriction · ShippingIntent 60+Create segmentSegment created
“Shipping Friction Visitors” · ready in Visitors, Callio and Personalization
Create segment
The drawer’s explainable intent and detected friction become a saved segment — “Shipping Friction Visitors”, “High-Intent Session Visitors” — ready for Visitors, Callio and Personalization.
- 21Trigger: added to cart2Wait 30 min · no checkout3Callio: call → SMS → email
Audience: Shipping Friction Visitors · trigger added_to_cart from Behaviour
Create journey
Point a journey at that segment. Behaviour events feed the activation engine as product viewed, added to cart and checkout started, so a journey can start from what a shopper just did.
- 3Generate experiencePersonalizationControlFree delivery · 30-day returnsVariant
Segment · Shipping Friction Visitors
Generate experience
Hand the segment to Personalization to generate a page variant written for exactly those visitors — reassurance about delivery, proof above the fold, a different first screen — and prove it with a template A/B test.
- 4Generate A/B testprefilled hypothesis
“Moving delivery & returns above Add to cart lifts add-to-cart on mobile.”
AControl50%BVariant50%Running · measured on real add-to-cart / checkout events
Generate A/B test
From any heatmap or funnel, open a template A/B test prefilled with the hypothesis and measured on real add-to-cart and checkout events, with statistical confidence.
Every event, named — and only what you switched on
One theme app embed, “Comver Behaviour”, with clicks, scroll depth and form interactions as individual switches. Batches leave the browser every five seconds or 25 events, best-effort — a failure is swallowed so the storefront and checkout always keep working.
Page, product & collection views
Page type, referrer and UTM parameters, device and viewport; product id, title and price on product pages.
Clicks
Position as a share of the page, element tag, text (up to 80 characters), selector and role — and whether it was a CTA.
Scroll depth
Maximum depth reached per page, recorded when the tab is hidden or the page is left.
Add to cart
Intercepts /cart/add calls and native form posts: variant, product, quantity and price.
Cart opened & updated
Cart drawer opens and quantity changes, taken from the theme’s own cart events.
Checkout clicked
The checkout control by name, link or label — “Checkout”, “Go to checkout”, “Przejdź do kasy”. The last measured step.
Rage clicks
Three or more clicks within 600 ms in a ~40 px radius, with the element they landed on.
Form submits — no values
Form id, name and action only, never what was typed. Revenue-module events arrive with their module key and cart delta.
Track the behaviour, not the person’s secrets
The storefront script never reads what a shopper types. Replays are sanitised before they leave the browser. The server keeps coarse location and a salted hash — never the raw IP — and a daily purge enforces retention: 30 days for recordings by default, 90 for events.
0
Input values read
“Track form interactions (no input values)” — input, textarea and select values are never read
100%
Replays sanitised
Scripts, iframes, noscript, templates and inline handlers removed; every field and placeholder blanked
Never
The raw IP
Country, city and region plus a salted IP hash and user agent — the raw address is not stored
30 days
Default retention
Recordings 1–365 days per store, events 90 days by default; a daily purge enforces both
Logged-in Shopify customers pass their id, name and email through the embed so their sessions can be matched to their customer record. Anonymous visitors never do.
Frequently asked questions
No. Enable the “Comver Behaviour” app embed in the Shopify theme editor — the empty states in Behaviour link you straight there. Clicks, scroll depth, form interactions and A/B testing are individual checkboxes, and data appears within a minute of the first visit.
Page, product and collection views; clicks (position, element text and selector, whether it is a CTA); maximum scroll depth; add to cart, cart opened and updated, checkout clicked; form submits (id, name and action only); rage clicks (three or more clicks in 600 ms within about 40 px). Plus device, viewport, referrer and UTM parameters, and events from Comver revenue modules with their module key.
Form tracking records only that a form was submitted, never field values. Session replays are sanitised DOM snapshots — scripts, iframes and inline handlers removed, every input value blanked. The server stores coarse geo (country, city, region), a salted IP hash and the user agent, never the raw IP. Retention is enforced by a daily purge: recordings default to 30 days (adjustable 1–365), events to 90.
Logged-in Shopify customers pass their id, name and email through the embed; the Unified Segments engine then matches sessions to a synchronised customer record, storefront login or email and tells you how it matched. Anonymous stays anonymous — unknowns render as “—” or “unknown”, never guessed. If identity resolution fails, the sessions are still shown and the contact columns say so.
A transparent 0–100 score: product page views (up to +30), dwell time (up to +12), event volume (+4 / +8), cart opened (+12), added to cart (+23), checkout started (+30) and known identity (+5); rage clicks subtract in the drawer view. High intent is 60 and above, medium 35–59, low below 35. Every point is shown as a chip on the session.
Recording is on by default with a daily cap of 50 sessions (adjustable 0–1,000) and 30-day retention (1–365 days per store). The switch and the daily limit are set in Comver — Enabled, Daily limit, Save — and retention is a per-store setting enforced by a daily purge; none of it touches the storefront theme.
Behaviour measures the storefront: checkout clicked is the last step it records, so the funnel ends there and it does not attribute revenue. Known customers carry their orders and lifetime value live from Shopify in the session drawer; the revenue Callio brings back is attributed in Callio and on the Customers pipeline, not here.
No. Intent scores, friction detection, funnels, journeys and replay briefs are rule-based. Copilot session summaries and the AI notes on heatmaps and funnels are added on top when the AI provider is configured — and the UI says “Copilot summary unavailable” honestly when it is not, rather than inventing a description.
See what your shoppers actually did — from the first visit
Install Comver, enable the Comver Behaviour app embed and open the page a minute later. Nothing is shown until real visits arrive — and everything shown is what happened.
14-day free trial · Live on Shopify in minutes · Checkout stays in Shopify