You send the price list. Callio calls the rest.
A newsletter is one email to a saved audience, built from blocks and sent once from your own domain. Every link is rewritten so the click belongs to one person — which is what lets the phone finish what the email started. For accounts the send becomes a price-list change or a product update, the audience becomes the buyers on the accounts it affects, and the follow-up call carries the new terms rather than a second discount. The engine ships today for Shopify DTC stores; the account audience behind it is on the roadmap.
- Roadmap product — no date announced
- Sent from your own verified domain
- No second discount on the follow-up call
New price list
in effect from 1 April
Your price list changes on 1 April
The notice · Key accounts · buyers reachable by email and phone
Sent from your own verified domain
What the clicks turned into
ComingClicked
—
links rewritten per buyer
Ordered
—
clickers who raised a PO
Reachable
—
clickers with a number
Called
—
no second discount
Revenue from clickers
Counted from the orders that followed the send — never modelled
Reachable clickers who have not been called yet.
Have Callio call them7
Newsletter designs today
The drop · The offer · The letter · The welcome · The nudge · The notice · The restock — “each one is a real email, not a mockup”
4
Marks on every send
Clicked · Ordered · Reachable · Called, plus the revenue from clickers — counted from orders, never modelled
60 min
From click to call
The shipped “newsletter click without an order” campaign waits an hour, then calls — carrying no second discount
4
Signup-form presets
Footer newsletter · Inline section · Email and phone · Corner flyout — the phone preset is what gives Callio a number to ring
These figures describe Comver AI Commerce as it ships for Shopify DTC stores today. AI B2B Commerce is a roadmap product with no date announced — no B2B send, click or call has been measured.
Three steps — and a report at the end
A newsletter in Callio is not a broadcast that ends at “sent”. It is the first arm of a campaign: the send finds the interest, the click names the person, and the phone finishes what the email started. Everything below runs today for shoppers; for accounts the same four moves are planned with the buyer in the shopper’s place.
- 1VIP customers · 412Send this newsletter
Consent and suppression applied to every recipient before anything goes out.
You send
Pick a saved audience and send from your own verified domain. Consent and suppression rules are applied to every recipient before anything goes out. For B2B the audience becomes the buyers on the accounts a price list or product update affects.
- 2Anna K. clicked “Shop the offer”
beautyskin.com/…?cv=nl_2f8a·anna
Every link is rewritten so the click is attributable to one person.
They click
Every link in the email is rewritten so the click is attributable to one person rather than a campaign total. That is what makes the next step possible: knowing which buyer to call, not just how many opened.
- 3
Calling Anna K.
60 min after the click · no order yet
CallSMS if no answerEmail a day laterNo second discount — the send already carried the offer.
Callio calls the rest
Someone who clicked and has not ordered within the hour gets a call to ask what they were unsure about — then a text if the call cannot connect, and an email a day later. No second discount: the send already carried the offer, and in B2B it carried the terms.
- 4
Clicked
86
Ordered
19
Reachable
41
Called
37
$2,140 from clickers
Counted from orders that followed the send — never modelled.
It reports back
Each send shows what its clicks turned into — Clicked · Ordered · Reachable · Called — with the revenue from clickers beside it, counted from the orders that followed the send. Nothing on that report is modelled.
Everything you have sent, and what the clicks turned into
The Sends view is the newsletter arm of Callio in one screen: the three-step explainer with its live status, every send with its audience and schedule, and the handoff report under each one. If reachable clickers have not been called yet, the card says so and offers to have Callio call them. The screen beside this is the shipped one; a price-list send is planned to report the same way, with the accounts a change affects as its audience.
- “One email to a saved audience, built from blocks and sent once. Every click it earns is someone Callio can follow up with — by phone first, then a text, then an email.”
- “Who there is to send to” ranks the groups by what reaching them is worth, with email-reachable and phone-reachable counted side by side
- Planned for accounts: a send scoped to the accounts a price list or SKU change affects, and a report that names the buyer behind every click
Voice commerce agent
Callio
Everything this store has sent
One email to a saved audience, built from blocks and sent once. Every click it earns is a shopper Callio can follow up with.
You send
Domain verified
They click
228 clicks tracked
Callio calls the rest
Live · 60 min after the click
25% off, until Sunday night
The offer · VIP customers · Sent Tue 09:00
Clicked
86
Ordered
19
Reachable
41
Called
37
From clickers
$2,140
The new Barrier Cleanser is here
The drop · Existing customers · Sent Thu 10:30
Clicked
142
Ordered
27
Reachable
63
Called
60
From clickers
$3,380
Who there is to send to
Ranked by what reaching them is worth.
VIP customers
412 email · 188 phone
Existing customers
1,204 email · 517 phone
Slipping away
286 email · 121 phone
Signups this month
96 email · 41 phone
Email-reachable is who a newsletter lands with; phone-reachable is who Callio can call after they click.
Built from blocks, with the follow-up set before you send
The full-screen builder is ten block types — heading, text, image, button, products from the Shopify picker, columns, divider, spacer, social, footer — plus design settings for content width, colours, fonts, radius and preheader. The right panel carries the audience and the Callio follow-up: how long to wait before calling, and whether to call only people with a phone number and only people who consented to SMS. Send yourself a test, schedule it, or send it now.
- Rendered as email-client-safe HTML — tables, no web fonts — with a signed unsubscribe link
- “Consent and suppression rules are applied to every recipient before anything goes out.”
- “Anyone who clicks and has not ordered N minutes later is queued for a call.” — the wait is yours to set
- Planned for B2B: a price-list block that renders each account’s own tier, rather than one price for everybody
Autumn offer
Draft · The offer · last saved a minute ago
Blocks
Design
25% off
everything, until Sunday night
Callio will follow up on the clicks
Anyone who clicks and has not ordered 60 minutes later is queued for a call.
Audience
412 email-reachable · 188 phone-reachable
Wait before calling (minutes)
Seven designs. Each one a real email.
“Each one is a real email, not a mockup — picking it opens the builder with its blocks already in place, and everything in it is yours to change.” The designs below ship today with DTC copy in them; the note under each is the B2B send it is meant to carry.
A price-list change
A narrow column, no images, for the message that has to be read rather than sold — a new price list, a change to lead times, a terms update. The send B2B needs most, and the one whose clickers are worth a call: a buyer who opened the new list and did not order has a question.
A change to how we ship
From 1 March, orders over $60 ship free across the EU.
Questions? Reply to this email — a person answers.
A change to how we ship, from 1 March
Announcement · a real email, not a mockup
Collect email addresses — and buyer phone numbers
Four presets — footer newsletter, inline section, email and phone, corner flyout — on inline, footer, flyout or overlay surfaces, on all pages or just home, product, collection or cart, for all visitors, new visitors, returning visitors or existing customers. The email-and-phone preset adds a phone field and SMS consent, because a number is what lets Callio ring later. On a wholesale catalog that is the form that matters: the price-list request, the quote request, the “have someone call me” block.
- Consent labels are explicit: marketing email with an unsubscribe, and “you may also call or text me about my order and offers”
- Signups become an audience newsletters can be sent to — and clickers Callio can phone
- The tab counts people collected, phone numbers — “signups Callio can call instead of emailing” — and live forms
- Planned for B2B: company name, role and account reference on the form, so a number arrives attached to an account
Email and phone
Want us to call you back?
Leave a number and Callio rings you about your order — no queue, no hold music.
Inline · product pages · all visitors. A number is what lets Callio ring the shopper later.
People collected
1,284
Since the first form went live
Phone numbers
412
Signups Callio can call instead of emailing
Live forms
3
Footer · Inline · Email and phone
Your forms
Preset, surface, page type and where the signups go.
Footer newsletter
Footer · all pages · email only
Email and phone
Inline · product pages · email + phone
Corner flyout
Flyout · home · VIP early access
Inline section
Inline · collections · asks first name
A live form still needs its block in the theme — add “comver-signup-form” in the theme editor where you want it to appear.
An email tool ends at “sent”. Callio ends at the order.
A price-list email is worth exactly what happens after the click. The right column is what the shipped engine already does for shoppers, and what the account twin is being built to do for buyers.
| A standalone email tool | Callio newsletters | |
|---|---|---|
| What happens after a click | Nothing until the next send | A call within the hour if no order followed — then a text, then an email |
| What a click tells you | A rate on a campaign | One named person, because every link is rewritten per recipient |
| Second discount to convert | Usually another coupon | None — “this call is a question, not another coupon” |
| Per-send report | Opens and clicks | Clicked · Ordered · Reachable · Called, with the revenue from clickers |
| Signup forms collect | Email and phone, with SMS consent | |
| Sending domain | Shared or your own | Your own verified domain — DKIM, SPF and DMARC, the same setup Klaviyo and Attentive use |
| Consent and suppression | Per tool | Applied to every recipient before anything goes out; follow-ups can be limited to consented numbers |
| Revenue on the report | A campaign rate | Counted from the orders that followed the send, never modelled |
| Sent to accounts, not addresses | No | Coming — the audience becomes the accounts a change affects, with their buyers as recipients |
What a send really did
Every mark on the handoff report is a count from the store’s own rows — the click event, the order, the number on file, the call Callio placed. The only estimate is what a campaign is worth before it runs, and it carries the ≈ mark. Account sends will inherit that split unchanged.
≈ 6%
Default click-to-order estimate
“6% of them × $AOV — an estimate until this has run”, then the store’s own completed runs
Counted
Revenue from clickers
Only the orders that followed the send. Shown as “—” until one does
0
Second discounts
“The send already carried the offer, so this call is a question, not another coupon.”
Clicked · Ordered · Reachable · Called are counts of people, not rates. “From Callio” revenue is counted from orders that followed an email or text — calls carry no attribution of their own. No B2B send has run, so no B2B figure appears anywhere on this page.
Frequently asked questions
You can send a newsletter today: one email to a saved audience, built from blocks, sent from your own verified domain, with every click attributable to one person and a follow-up call an hour later for clickers who did not order. What is not there yet is the account model — an audience of companies with their buyers, a price list that renders each account’s own tier, and a send scoped to the accounts a change affects.
The shipped “newsletter click without an order” campaign fires when someone clicks a link in a newsletter the store sent and has not ordered an hour later. Callio calls to ask what they were unsure about and can take the order on the phone; a text follows if the call cannot connect, and an email a day later. No second discount — the send already carried the offer or the terms.
Under each send: Clicked · Ordered · Reachable · Called, plus the revenue from clickers counted from the orders that followed. Reachable is the number of clickers with a phone number a call can act on. If some reachable clickers have not been called yet, the card says so and offers to have Callio call them.
Every link in the newsletter is rewritten per recipient, so the click belongs to one person rather than a campaign total. That is what lets Callio know who to phone, and what makes “Ordered” a count of people instead of a rate. For accounts the same mechanism names the buyer, and the account they buy for.
That is the plan and it is not built yet. A price-list block that renders each account’s own tier at send time is one of the first B2B pieces the newsletter engine needs; today an email carries one set of prices for everybody, which is why the shipped designs point buyers at a page rather than quoting a figure in the mail.
Email addresses — and phone numbers. Four presets: footer newsletter (email only), inline section (asks first name), email and phone (adds a phone field and SMS consent), and corner flyout. Each is placed on a surface, a page type and a visitor segment, and a live form still needs its block placed in the theme editor. For B2B the intention is to add company, role and account reference so a number arrives attached to an account.
Consent and suppression rules are applied to every recipient before anything goes out, and suppressed or unsubscribed destinations are blocked in the dispatch layer before any provider request is made. Marketing emails carry a signed unsubscribe link and texts carry STOP. Follow-up calls can be limited to people with a phone number and to people who consented to SMS.
The builder, the seven designs, the per-send handoff report, the signup forms and the call-the-clickers campaign all ship today for Shopify DTC stores and work on a store that happens to sell to businesses. Account audiences, per-account pricing in the mail and account-level reporting are roadmap, with no date announced. Nothing here is a B2B measurement.
Keep exploring
Send the price list. Let Callio finish the order.
The send, the per-buyer click and the follow-up call all run today for DTC stores. Join the B2B waitlist and help decide what an account audience and a per-account price list should look like in the first release.
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