Everything Callio says, grounded in a fact you approved
A wholesale answer is only useful if it is exactly right: the MOQ, the pack size, the tier that quantity unlocks, the lead time from that range, the terms on that account. The knowledge base is where those facts live — synced from Shopify or typed by you, never inferred. It ships today for products, FAQs, policies and tone; the wholesale sources are on the roadmap, with no date announced.
- Roadmap product — no date announced
- Products synced from Shopify Admin today
- Safe fallback or a rep instead of invention
75%
ready
Knowledge readiness
6 grounded sources · 2 missing. Anything missing goes to your safe fallback or the rep — never to a guess.
Products & SKUs
2,140 · synced
Spec sheets
2,140 sheets
MOQ & pack sizes
per SKU
Price tiers
4 tiers
Lead times
per range
Terms & payment
Missing
Brand tone
Concise expert
Custom instructions
Missing
Callio · on the catalog page
Answering from the knowledge base
8
Knowledge sources today
Products · FAQs · Reviews · Ingredients / Specs · Shipping · Returns · Brand Tone · Custom Instructions — the frame the wholesale sources would extend
1
Sync from Shopify
“Sync product knowledge” already reads every product and variant from Shopify Admin — SKUs and pack sizes would arrive the same way
0
Fabricated facts
“Callio never fabricates product facts, ingredients, reviews or medical claims.” Prices, MOQs and terms would join that list
1–3650
Days of data retention
Set under Governance, beside the AI disclosure and consent text — shipping today
Every figure here describes Comver AI Commerce as it ships today for DTC stores. Nothing on this page is a B2B measurement, screenshot or price.
Specs, MOQs, tiers and terms — one place Callio answers from
Today the Knowledge view lists eight sources — products synced from Shopify, then FAQs, reviews, ingredients or specs, shipping, returns, brand tone and custom instructions — each marked grounded or missing. The B2B twin will keep the shape and re-cut the contents for a catalog: SKUs and pack sizes, spec and compliance sheets, MOQs, price tiers, lead times per range, payment and delivery terms, and the standing rules a rep would give a new starter.
- Products and SKUs synced from Shopify Admin — titles, variants, prices and availability, never typed by hand
- Spec sheets, MOQs, tiers, lead times and terms added as approved entries, one source type at a time
- Brand tone and custom instructions: how Callio speaks to buyers and the rules it always follows
Voice commerce agent
Callio
Knowledge
Products, FAQs, policies and brand rules form one governed answer layer. Anything missing uses your safe fallback instead of being invented.
75%
Readiness score
6 of 8 sources grounded
2 knowledge gaps are reducing answer confidence
Returns and Custom Instructions are missing, so those questions get the safe fallback. Add them and Callio answers itself.
Products
112 products · 340 variants
FAQs
14 entries
Reviews
3 entries
Ingredients / Specs
112 sheets
Shipping
1 policy
Returns
Nothing added yet
Callio uses the safe fallback
Brand Tone
1 entry
Custom Instructions
Nothing added yet
Rules Callio should always follow
A score that says how ready you are — and names what is missing
Callio does not hide behind “trained on your data”. The readiness score is the share of sources that are grounded, and every point short is a named gap — today “Returns missing”, for a catalog “Terms & payment missing”, “Lead times missing”. It is repeated on the Overview as Verified knowledge, with a callout counting how many gaps are reducing answer confidence.
- Grounded versus missing, per source type — no aggregate confidence figure that means nothing
- “N knowledge gaps are reducing answer confidence” → Review knowledge
- “What buyers ask” would rank the real questions, so you can see which source to add next
Deployment checklist
What is ready before Callio answers a shopper.
Storefront deployment
Chat live on product pages
Verified knowledge
6 of 8 sources · Returns and Custom Instructions missing
Sales behavior
Checkout links on · discounts: real code only
Handoff & safety
Human handoff on · safe fallback set
What shoppers ask
Top questions in the last 7 days, and the source each one needs.
Sync the catalog. Type the rest.
Products come from Shopify with one click; everything else is a short form — Type, Title, Content — under one warning that will not change for B2B: “Only add facts you can stand behind — Callio treats this as truth.”
Sync product knowledge from Shopify Admin
Every product and variant — titles, variants, prices and availability — becomes the catalog Callio quotes from in chat and searches mid-call. For wholesale that same sync would carry SKUs, pack sizes and case quantities. Re-sync whenever the catalog changes; nothing about a product is ever guessed.
Sync product knowledge
Every product and variant from Shopify Admin — titles, options, prices, availability and descriptions.
Products
112
Variants
340
Last sync
2 min ago
Glow Renewal Serum
30 ml · 50 ml
Night Repair Cream
50 ml
Barrier Cleanser
150 ml · 300 ml
Vitamin C Booster
15 ml
Callio reads the synced catalog for prices, variants and stock — it never guesses a product fact that is not in Shopify.
When Callio does not know, it says so
A buyer asks two things at once. The MOQ and the lead time are in the sheets, so Callio answers both and names the source. The payment terms are account-specific and not in the layer, so it says so and offers the rep rather than guessing — and the missing source stays flagged in the readiness score. That behaviour ships today for DTC; for accounts the fallback would end with a person who owns the company, not a generic inbox.
- Answers come only from the layer — synced catalog, sheets, tiers, lead times, terms and tone
- A safe fallback message you write yourself, used for anything outside it
- Handover with the transcript and, where there is one, the order and the account
Callio
● Voice · chat · help
What Callio answers from
The sources this question touched. Nothing outside the layer is said.
Products
Glow Renewal Serum · 30 ml · $62 · in stock
Ingredients / Specs
Fragrance-free · tested on sensitive skin
Shipping
Not needed for this question
Returns
Missing → safe fallback
Brand Tone
Warm advisor · no medical claims
Disclosure, retention and guardrails that cannot be switched off
Governance is the last section of “How Callio talks”, and it is live today: the AI disclosure and consent text buyers see before the first answer, and how many days conversations are kept, from 1 to 3650. Beneath them sits a panel nobody can edit — Callio never fabricates facts, discount limits are enforced, and checkout, payment and shipping always remain in Shopify. For B2B, prices, tiers, MOQs and terms would be read-only facts under the same rule.
- AI disclosure and consent text, shown at the top of every conversation
- Data retention 1–3650 days, set once for the workspace
- Discounts and trade offers: only the real Shopify code you set, within your maximum — nothing invented
Settings · How Callio talks
Governance
AI disclosure and consent
Shown at the top of every conversation before the first answer.
Data retention (days)
Conversations older than this are deleted. 1–3650.
Guardrails always on
Callio never fabricates product facts, ingredients, reviews or medical claims. Discount limits are enforced, and checkout always remains in Shopify.
What a governed answer layer changes for a catalog
The difference between an assistant that sounds confident about a lead time and one you can let talk to a buyer with a purchase order open.
| A generic catalog chatbot | Callio knowledge base | |
|---|---|---|
| Product and SKU facts | Paraphrased from page text | Synced from Shopify Admin — every product, variant and pack size |
| Specifications and compliance | Whatever the model infers | Sheets you approved, one entry per source type |
| MOQ and pack size | Guessed from the page | Read from the source — an order that cannot be fulfilled is never built |
| Price tiers | Calculated on the fly | Read from the buyer’s price list, or handed to the rep |
| Payment terms | Improvised | Answered only where the account’s terms are in the layer |
| When it does not know | Fills the gap | Your safe fallback message, then the rep |
| What is missing | Readiness score with the missing sources named | |
| Disclosure and retention | ||
| Checkout | In the chat, sometimes | Always in Shopify — or a draft order |
From an empty layer to a readiness score you can act on
- 1
Sync the catalog
Press “Sync product knowledge”. Every product and variant arrives from Shopify Admin — the step that works today and would carry SKUs and pack sizes for wholesale.
- 2
Add what stalls an order
Spec sheets and certifications, MOQs and pack sizes, lead times per range, delivery and payment terms — the facts a buyer will not raise a purchase order without.
- 3
Set the tone and the rules
Choose a tone, add brand tone and standing rules such as “never quote outside the buyer’s price list”, write the safe fallback message and switch on handover to the rep.
- 4
Read the score, close the gaps
The readiness score names what is missing and the question list shows what buyers actually ask. Add the source that would answer the top question next.
Frequently asked questions
Not as B2B sources. The knowledge base ships today with eight source types — products synced from Shopify, FAQs, reviews, ingredients or specs, shipping, returns, brand tone and custom instructions — and any of them can hold wholesale text. What is on the roadmap is the structure: SKUs and pack sizes, MOQs, price tiers per account, lead times and payment terms as first-class sources.
From Shopify. “Sync product knowledge” reads every product and variant — titles, variants, prices and availability — from Shopify Admin, and you re-sync whenever the catalog changes. Products are never typed in by hand and never guessed; for wholesale the same sync would carry pack sizes and case quantities.
As facts to read, not to work out. A buyer’s tier would come from their price list — held in Shopify’s B2B APIs — and Callio would name it and stop there. Where a price is account-specific or negotiated, the question goes to the rep. The rule mirrors discounts today: only the real Shopify code you set, never an invented one.
Callio uses the safe fallback message you wrote instead of inventing an answer, and offers a person. With handover on, the case arrives with the transcript and any order attached — and for accounts, with the company. The gap is flagged in the readiness score so you can close it.
The share of source types that are grounded, shown as a percentage with the missing ones named — “Returns missing” today, “Terms & payment missing” for a catalog. The Overview repeats it as “Verified knowledge” and counts the gaps that are reducing answer confidence.
Anything you add is treated as truth and repeated to buyers. In wholesale that has teeth: a lead time you cannot hold becomes a promise on the record, and an MOQ typed wrong becomes an order you have to unpick. Add the terms as they really are, and keep them current — which is why the form carries that warning above its button.
Live today: AI disclosure and consent text shown before the first answer, data retention from 1 to 3650 days, and a “Guardrails always on” panel that cannot be edited — no fabricated facts, enforced discount limits, and checkout, payment and shipping always in Shopify.
The synced catalog does today: mid-call Callio searches it before sending a Shopify checkout link by SMS. The typed sources, tone and safe fallback govern storefront chat and order help. For accounts, the same layer would govern both pillars — and anything Callio cannot stand behind would be handed to the rep rather than said.
Keep exploring
Give Callio the facts — and nothing else
Join the B2B waitlist and tell us which facts your buyers ask for first: MOQs, tiers, lead times or terms. The sync, the readiness score and the guardrails behind them are live today.
14-day free trial · Live on Shopify in minutes · Checkout stays in Shopify