The revenue-recovery engine, pointed at your accounts
Comver AI B2B Commerce takes what Comver does for Shopify brands — the pipeline, the audiences, Callio’s call → text → email cascade, the storefront modules — and points it at companies, buyers, quotes and reorders.
Comver AI Commerce · shipped today
Live on ShopifyAI B2B Commerce · coming
RoadmapAccounts & buyers pipeline
One record per company, every buyer inside it. Stages derived from orders, quotes and catalog behaviour.
Callio · Reorder due
for accounts
“Your standing order is due — shall I raise the same quantities and text you the order link?”
Order link by SMS · exceptions to the owning rep · checkout stays in Shopify
7
Pipeline stages today
Browsing → Identified → Ready to buy → First order → Returning → VIP → Slipping away, derived from the store’s own rows — the model account stages will inherit
3
Channels in every Callio campaign
Call → SMS → email from numbers and domains your store owns — the cascade account reactivation will run on
56
Pre-made intent audiences
Every one scored against the store’s own data — buyer-session audiences will follow the same counted-reach model
≈
Estimates stay marked
Recoverable revenue carries an ≈ and its arithmetic; attributed revenue is counted. That rule carries over unchanged
These figures describe Comver AI Commerce as it ships today. AI B2B Commerce is a roadmap product — nothing on this page is a B2B measurement, screenshot or price.
One record per company, every buyer inside it
Today Customers puts every person who has ever touched a store into one of seven derived stages. AI B2B Commerce will do the same for companies: one record per account with its buyers, a stage worked out from orders, open quotes and catalog behaviour — Prospect account → Identified buyer → Quote requested → First PO → Reordering → Key account → Lapsing — and a next best action per account: call the buyer, send the price list, chase the open quote.
- Stages will be derived, never typed in — so the board will never disagree with Shopify
- Buyer sessions resolved to a company and a role, the way sessions resolve to people today
- Call, text, email, discount and tag from the record; a Callio campaign on any whole column
Accounts & buyers pipeline
ComingEvery company the store knows will sit in exactly one stage — worked out from orders, open quotes and catalog behaviour, never typed in.
- 1Prospect accountA company seen in the catalog — no buyer reached yet.
- 2Identified buyerA buyer with a name, a role and a company behind them.
- 3Quote requestedA quote is open — chase it before it goes cold. Chase the quote
- 4First POBought once — the reorder is the whole game.
- 5ReorderingOrdering on a rhythm and still active.
- 6Key accountThe revenue this catalog cannot afford to lose.
- 7LapsingOrdered before, gone quiet — call the buyer now. Call the buyer
A next best action per account, and a Callio campaign on any whole column — the way the Customers board already works for shoppers.
Recover the quote that went cold and the reorder that never came
DTC recovery is built around a cart left at checkout. B2B recovery is built around a quote left open and a reorder that is overdue. AI B2B Commerce will measure both from buyer behaviour and act on both with the same cascade.
When an account’s rhythm breaks, Callio will call — then text, then email
A reorder-due trigger will fire when an account’s usual ordering rhythm passes without a purchase order. Callio will call the buyer from a number your store owns, take the reorder on the phone and send the order link by SMS; if the call cannot connect, the text carries the link; if the phone cannot reach, the email does. The outcome will be written back to the account — counted only once an order followed.
Reorder recovery · one account
ComingCallio will phone the buyer whose quote is open — and take the reorder
Callio already phones the shoppers who left, texts when the call cannot connect and emails when the phone cannot reach; mid-call it can search the catalog and put a checkout link in the shopper’s hand before they hang up. For accounts it will run the same cascade with account context: the open quote, the usual order, the buyer’s role — and hand refunds, disputes and “I’d rather talk to my rep” to the rep who owns the account, transcript attached.
- Planned presets: Quote left open · Reorder due · Key account gone quiet · Rep-requested callback · New price list
- Reorder taken on the call, order link sent by SMS with email fallback — payment stays in Shopify checkout
- Guardrails always on: no invented prices, terms or discounts; AI disclosure and consent text built in
Key account gone quiet · calling the buyer from a number your store owns
“Hi Marta, it’s Callio. It has been a while since your last order — shall I raise the usual quantities and text you the order link, or would you rather your rep called back?”
Account campaigns · planned presets
Every preset calls first, texts when the call cannot connect and emails when the phone cannot reach — the cascade Callio runs for shoppers today.
The six storefront modules, re-cut for a catalog
Comver’s revenue modules are configured in Comver, not the theme editor, and each is measured by discount code or cart token. AI B2B Commerce will re-cut them for wholesale catalogs and add price-list personalization and spec-sheet-grade pages on top.
Price-list personalization
A distributor will see tiered pricing and pallet bundles; a new account will see onboarding proof — the segment → experience model Personalization is built on, pointed at price lists.
Volume-tier & pallet bundles
Bundling & Upsells will become tier bundles on the product page — the next tier, the case, the pallet — with the saving stated.
Reorder cart with tier progress
Cart Rewards will become a reorder cart: last order pre-loaded, progress to the next price tier, delivery and payment terms shown.
Rep-approved trade offers
Offers & Rewards will become a trade-offer drawer whose deals a rep approves per account — real Shopify codes, nothing invented.
Standing orders
Subscribe & Reward will become replenishment contracts on Shopify’s native subscriptions — no separate portal.
Verified-buyer proof
Trust AI will collect verified-buyer reviews, case studies and certifications with the same source and disclosure rules.
Quick-order bar
Sticky ATC will become a SKU + quantity quick-order bar that follows the buyer down the catalog.
Spec-sheet-grade pages
Creator will write outcome-led B2B pages — comparison tables, compliance and warranty blocks, downloadable specs — from its existing B2B / SaaS blueprint.
What ships today, and what it will become
Nothing in the left column is a promise — it is what Comver AI Commerce does for Shopify DTC stores now. The right column is the roadmap: the same mechanism, transposed to accounts.
| Comver AI Commerce (today) | Comver AI B2B Commerce (coming) | |
|---|---|---|
| Customers | Seven-stage shopper pipeline, one record per person | Accounts & buyers pipeline — one record per company with its buyers |
| Visitors | Sessions resolved to people; 56 pre-made intent audiences | Buyer sessions resolved to company + role; audiences such as “Viewed price list, no quote” |
| Behaviour | Heatmaps, session replays and funnels on the storefront | Catalog, spec-sheet and quote-form behaviour; a quote funnel |
| Callio | Calls the shoppers who left — call → SMS → email | Calls the buyer whose quote is open or reorder is due; takes the reorder on the phone |
| Copilot | Daily brief, CRO score, action queue | Account-health brief: slipping accounts, ageing quotes, leaking price-list pages |
| Personalization | Segment → experience; template A/B tests | Price-list and segment catalog experiences; A/B on catalog templates |
| Creator | Product-page writer + CRO optimize (Beta) | Spec-sheet-grade pages: comparison tables, compliance, downloadable specs |
| Ads | Traffic sources joined to Shopify order revenue (Beta) | Lead-source attribution joined to account revenue |
| Competition | Storefront diffs turned into alerts (Beta) | Competitor catalog and price-list watch |
| Revenue modules | Bundles, rewards cart, offers, subscriptions, trust, sticky ATC | Pallet bundles, reorder cart, trade offers, standing orders, verified-buyer proof, quick-order bar |
| Revenue engines | Beauty Engine available; Commerce Engine flagship | A Wholesale / B2B Engine on the roadmap |
| Platform | Owner, admin and member roles; billing in Shopify | Company accounts, price lists and rep seats on Shopify’s B2B APIs |
Reps as workspace members who own accounts
A Comver workspace already has an owner, admins and members who see the same stores and reports. AI B2B Commerce will add rep seats: members who own a set of accounts, see their quotes, reorders and calls, and receive Callio’s exceptions for those accounts. Company accounts, locations and price lists will come from Shopify’s B2B APIs rather than a second system of record.
- Rep seats will be ordinary workspace members with account ownership — invited by work email, as today
- Callio’s “Needs a human” queue will route each case to the owning rep with the transcript and account attached
- Billing will stay in Shopify, like every other part of Comver
Profile & team
Invite by work email · roles owner, admin and member · everyone sees the same stores and reports
Owner
Removes teammates · owns billing
Admin
Invites teammates and manages settings
Member
Works the same stores and reports
Rep seats & company accounts
Reps as workspace members who own accounts. Callio hands their exceptions to them.
Company accounts, locations and price lists will come from Shopify’s B2B APIs. Billing stays in Shopify.
How it will arrive — in this order
The sequence we intend to build in. No dates are announced; the waitlist decides what is validated first.
- 1
Waitlist & discovery
Wholesale and B2B sellers on Shopify tell us about their catalog, price lists, quoting and reps. Early conversations shape the first release.
- 2
Company accounts & price lists
Companies, locations, buyers and price lists read from Shopify’s B2B APIs into the Comver workspace — no second system of record.
- 3
Accounts pipeline & Callio for accounts
The seven derived account stages, buyer-session audiences, the quote funnel and the five planned Callio account campaigns.
- 4
Catalog modules & rep seats
The storefront modules re-cut for catalogs, price-list personalization, spec-sheet pages and rep seats with account ownership.
Start free. Grow with recovered revenue.
Two monthly plans, billed through Shopify. Revenue engines are one-time purchases. Callio calls and texts run on numbers your store owns.
Starter
$149/ month
14-day free trial — no charge today
- Customers, Visitors, Behaviour
- Callio voice + chat
- Copilot scan, brief and CRO score
- 3 active revenue modules
- AI agents (Personalization; Creator, Ads, Competition in Beta)
Pro
$499/ month
For brands running the whole stack
- Everything in Starter
- All six revenue modules
- Full agent stack
- Priority support
- Revenue engines available as one-time add-ons
Frequently asked questions
The questions commerce teams ask before they start.
No. It is a roadmap product and no release date has been announced. What ships today is Comver AI Commerce for Shopify DTC stores; nothing in the product yet models companies, price lists, quotes, purchase orders or sales reps. This page describes what AI B2B Commerce will do, built on the engine that already exists.
Point the DTC engine at accounts: an accounts & buyers pipeline with derived stages and a next best action per account, buyer sessions resolved to a company and a role, a quote funnel that shows where buyers stall, Callio campaigns that recover open quotes and overdue reorders, price-list personalization, storefront modules re-cut for catalogs, and rep seats.
That is the plan. Callio already calls the shoppers who left, texts when the call cannot connect and emails when the phone cannot reach — from numbers and domains the store owns — and can search the catalog and send a checkout link mid-call. For accounts it will run the same cascade with account context and hand exceptions to the owning rep. Payment will stay in Shopify checkout.
Company accounts, locations and price lists live in Shopify’s B2B APIs, which are part of Shopify Plus, and the intention is to build on them rather than duplicate them. Exact requirements will be confirmed closer to release; joining the waitlist is the best way to hear first.
The same rule as the rest of Comver: recoverable revenue is an estimate, marked ≈ with its arithmetic shown; attributed revenue is counted only when an order followed a Callio message. Nothing is blended, and nothing is shown until real buyer sessions and orders arrive.
Comver AI Commerce runs on any Shopify store: the seven-stage Customers pipeline, Callio’s campaigns and storefront chat, the revenue modules and the workspace roles (owner, admin, member) all work for a store that sells to businesses. Creator (Beta) also ships a B2B / SaaS page blueprint. What is missing until AI B2B Commerce arrives is the account model — companies, buyers, quotes, price lists and reps.
A short conversation with the team about your catalog, price lists, quoting and reps. There is no commitment; waitlist members hear about early access first and shape which parts are built and validated before others.
No. Pricing will be announced with the release. Like every other part of Comver, billing will stay in Shopify.
Start recovering lost revenue today
Install Comver on your Shopify store, connect the data and let Callio and the agents get to work. 14-day free trial, no charge today, checkout stays in Shopify.