The questions commerce teams ask before they start

Both doors lead to the same workspace. The Shopify app (“Comver OS”) is a connector that keeps the store, theme and storefront widgets in sync; clicking “Open Comver” signs you in with the store’s Shopify identity — no password — and opens the full-width workspace. Older embedded links still work, and “Stay in Shopify” keeps you inside the Admin frame if you prefer.

One Shopify app, then the Comver app embed switched on in your live theme. The connector shows a four-step checklist — Shopify store connected, Comver workspace linked, storefront app embed, storefront modules — each probed live rather than stored as a flag, and each taking under a minute. Behaviour data appears once real visits arrive; nothing is shown until then.

Only what the modules you activate need: customers, orders, products, purchase options, themes, discounts and files. Settings → Shopify integration lists the exact granted scopes as chips, and Settings → Data & permissions shows each of the 17 data sources as Connected or Unavailable with the reason.

Yes. Owners and admins invite teammates by work email as Member or Admin; invite links expire after seven days and can be copied if the email cannot be sent. Members see the same stores and reports. Only the owner can remove people, and roles are owner / admin / member — there are no custom permissions or per-store roles yet.

The workspace is English only today (“Only language available”); currency and country are read from your store. Callio’s storefront chat can be set to Auto (match the visitor), Polish, English, German, French or Spanish, and the order-by-phone block ships English and Polish strings.

Callio phones the shoppers who left. Five ready campaigns — Abandoned order, Known customer looking again, Order by phone from a product page, Newsletter click without an order, VIP customer follow-up — each call first, text when the call cannot connect and email when the phone cannot reach. On the storefront the same agent answers from your knowledge base, recommends, builds the cart and hands the shopper to Shopify checkout.

From a number your store owns, bought inside Comver — local, mobile or toll-free, up to ten per store — and assigned automatically so each shopper keeps the number they last heard from. Until a store owns one, calls and texts go out from a shared Comver number, and the UI says so. Emails are sent from your own verified domain (DKIM / SPF / DMARC), up to five per store.

No. Mid-call Callio can look up the catalogue, confirm the variant and quantity, and send a Shopify checkout link by SMS — email if SMS cannot go out — before the shopper hangs up. Checkout, payment and shipping always remain in Shopify, and the delivery outcome of that link is shown on the call row.

The call is logged as “No answer” and the campaign’s next arm fires: a text with the same discount code and cart link, then an email if there is still no order. Any of the three channels can be switched off per campaign, and a channel that is not connected is skipped rather than failing.

No. Guardrails are always on: Callio never fabricates product facts, ingredients, reviews or medical claims. Discounts are off by default; when on, it only surfaces the real Shopify code you set, within a maximum percentage, optionally for high-intent shoppers only. Answers are grounded in synced products and merchant-approved knowledge; anything missing uses your safe fallback message. AI disclosure and consent text are part of the configuration.

Refunds, delivery problems and explicit requests for a person go to the “Needs a human” queue with the transcript and the Shopify order and tracking context attached. Your team can reply in the storefront chat, add private notes, assign, resolve — or hand the case to Callio Voice with the same context.

Two marks, never blended. “Recoverable revenue” is an estimate: shoppers who matched the trigger in the last 30 days × your own average order value × a stated share, marked ≈ with the sentence “an estimate until this has run”. “From Callio” is counted only from orders that followed a Callio email or text and shows “—” until that happens. Calls carry no attribution of their own.

Callio is the flagship. Copilot (scan, CRO score, daily brief, action queue) and Personalization (segments, experiences, popups, A/B tests) are generally available. Creator (product-page writer + CRO optimiser), Ads (paid traffic joined to Shopify revenue) and Competition (competitor storefront diffs) carry a Beta badge in the sidebar; Competition is off by default.

Nothing. It is read-only: it fetches your public homepage, catalogue, a sample product page and cart, takes screenshots and scores what a shopper would see — in about 60–90 seconds. You get a CRO score (0–100, target 70+) with a six-part weighted breakdown, the top conversion issues, detected opportunities and a directional revenue-leak range. Missing inputs are shown explicitly; Copilot will not replace them with assumptions.

Only if you turn Autopilot on, acknowledge that AI may automatically apply selected changes, and only for the categories and risk level you allow — low-risk, reversible changes to Comver-controlled modules (bundles and upsells, offers, cart) within your daily and weekly limits. Checkout flow, speed and pricing always stay manual; high-risk changes always need approval; every applied change keeps a rollback snapshot and a “Revert change” button.

Visitors are bucketed deterministically by visitor id and split by your slider (10–90%). The storefront fires viewed and converted events on add-to-cart and checkout intent, and results use a two-proportion z-test: below about 100 sessions per variant the label is “low confidence” and no winner is declared; z ≥ 1.96 is medium (~95%), z ≥ 2.58 is high (~99%).

No. Publishing writes a new alternate Shopify template; default templates are never overwritten and nothing is assigned or published automatically unless you choose to assign it. Claims that need proof are flagged before publishing, and everything stays editable in the Shopify theme editor.

Ads is in Beta. The dashboard, the attribution model that keeps platform-reported revenue, Comver-attributed Shopify revenue and total Shopify revenue as three separate truths, the 15-source traffic view and the approve / edit / dismiss recommendation queue with an audit log are built; live numbers appear once your ad accounts are connected, and those OAuth connectors are still rolling out. Until then any demo dataset is labelled as such — never presented as your store.

No — and it says so. Those are not publicly measurable, so the cards show “Unavailable” rather than a guess. What Comver does measure: verified Shopify storefronts only, screenshots of home, product page and cart, structured offer and trust signals, and a deterministic diff of the two latest snapshots — only a real change on the page becomes an alert. Up to ten competitors, three of them Primary. Beta.

Bundling & Upsells (bundle offers under add to cart), Cart Rewards (a cart drawer with reward milestones, urgency and trust), Offers & Rewards (a header gift shortcut and deals drawer — collect three, unlock a real Shopify code), Subscribe & Reward (a routine builder that turns 3+ products into a native Shopify subscription with a gift), Trust AI (review collection, import, moderation and proof widgets) and Sticky ATC (a sticky add-to-cart bar once the buy box scrolls away). One Style skin covers all six.

No. Every setting lives in Comver → Revenue modules; the theme editor card is labelled optional and only adds placement nudges and custom CSS. You switch the app embed on once, and Settings → Theme embed shows a wireframe of where each module renders and whether it is Live or Off. Style 1 — Basic reads your storefront’s button colour, type and corner radius and follows them.

Two stated methods, written at order time: an order carrying the discount code the module applied, or an order from a cart the module touched. Refunds write negative rows, and the UI tells you what share of orders could be traced at all. Nothing is estimated in the meantime.

The product shows a typical range per module and labels it “typical, not measured”: +8–20% AOV for Bundling & Upsells, +6–18% checkout improvement for Cart Rewards, +4–12% AOV for Offers & Rewards, +15–40% LTV for Subscribe & Reward, +3–11% conversion for Trust AI and +3–9% add-to-cart for Sticky ATC. Your own attributed figures replace the ranges as orders come in.

Starter allows up to three active revenue modules; Pro allows all six. Deactivating a module keeps its configuration, so you can rotate them without setting anything up again.

No. It creates native Shopify selling plans — one per frequency (7, 14, 30, 45, 60 or 90 days) — and shoppers pause, skip, cancel or update payment inside their Shopify account; you choose which actions to surface. It does require Shopify’s protected subscription scopes to be approved for your store.

Sessions (visit, device, referrer), page events (page, product and collection views, clicks, scroll depth, add to cart, cart opened, checkout clicked, rage clicks) and store records (products, orders, customers). Behaviour is collected anonymised: form tracking records only that a form was submitted, never field values, and session replays are sanitised DOM snapshots with scripts, iframes and every input value removed.

Never the raw IP — the server keeps a salted hash, the user agent and coarse geography (country, region, city). Logged-in shoppers pass their Shopify customer id, name and email through the embed so a session can be matched to a customer record; anonymous stays anonymous and is labelled that way. Recordings are purged daily after 30 days by default (adjustable 1–365 days).

Settings let you require Shopify email and SMS marketing consent, add a signed unsubscribe link to marketing emails and STOP instructions to SMS, and keep a per-channel suppression list that is enforced before any provider is called. Callio’s storefront order-by-phone form asks for explicit consent to be called; AI disclosure and consent text are part of the chat configuration; every call row records consent.

Only connected sources. Settings → Data & permissions lists 17 sources — Shopify store, products, orders and customers; sessions, events, heatmaps and funnels; traffic sources; revenue modules; CRO score, revenue leaks and the audit; A/B tests, personalization and competitor analysis — each Connected or Unavailable with the exact reason. Anything unavailable is simply not wired up yet and is never assumed.

Export and delete buttons exist in App settings but are disabled today — they will run through a data provider that is not connected in the workspace yet, and the UI says so. Shopify’s GDPR webhooks (customer data request, customer redact, shop redact) are registered. Uninstalling removes the theme embed and stops all storefront tracking and modules; your data remains available in the app for 30 days.

On the server, set by an operator. The Callio settings page reports what the server found — Detected, Missing, Not used — but never stores, displays or accepts a secret. Voice runs on ElevenLabs, SMS and phone numbers on Twilio, email on Resend; sender identity (your numbers, your domain, from-name and reply-to) is what you configure in the UI.

Starter is $149 per month with a 14-day free trial; Pro is $499 per month. Both are recurring application charges through Shopify Billing. Revenue engines are separate one-time packages: Beauty Engine Basic $11,500, Beauty Engine Scale $14,500, and a Pro tier agreed with Comver Sales — billed once via Shopify, no recurring subscription.

Starter comes with a 14-day free trial — no charge today. Because billing runs through Shopify, the approval screen you see is Shopify’s own, and the first charge lands on your Shopify bill after the trial. You can cancel anytime from your Shopify Admin.

Charges and plan approval are managed by Shopify. Comver stores only the plan identifier and billing status needed to enforce product access — Settings → Billing shows your Comver plan, its status, the billing provider (Shopify Billing), the charge reference and the last synchronisation.

Starter: CRO score and revenue diagnostics, AI action planning, up to three active revenue modules, one connected store. Pro: unlimited commerce intelligence, all AI agents and revenue modules, advanced reports and experiments, priority support.

Sending domains are yours already — you verify them with DNS records shown in Callio → Settings. Phone numbers are bought inside Comver per store (local, mobile or toll-free, up to ten) and carry a recurring price charged every month, in USD, for as long as the store keeps the number; the dialog shows the price and what happens when you confirm before you buy.

Plans are cancelled from your Shopify Admin at any time; uninstalling removes the theme embed and stops all modules. Revenue engine packages are one-time charges — Deactivate flips the engine off and preserves your configuration, but does not refund the one-time Shopify charge.