Callio will phone the buyer whose quote is still open
The agent that already phones the shoppers who left will be pointed at accounts: quote left open, reorder due, key account gone quiet, a callback requested from the catalog page, a new price list worth a call. It calls first, texts when the call cannot connect and emails when the phone cannot reach — from numbers and domains your company owns — takes the reorder on the phone and sends the order link. Roadmap, no date announced.
- Roadmap product — no date announced
- Built on the five campaigns shipping today
- Checkout, payment and shipping stay in Shopify
Calling Marta N. · Nordic Beauty Wholesale · open quote €4,200
“Hi Marta, it’s Callio from Aurora Supply. Your quote for twelve cases of the Renewal Serum is still open at €4,200 — shall I put the usual quantities on an order and text you the link, or would you rather your rep called back?”
Every campaign, today and for accounts
The cascade Callio runs for shoppers today, pointed at the buyer who owns the reorder.
Account campaigns
ComingPlanned presets. Five shipped campaigns recover DTC orders today.
5
Campaigns shipping today
Abandoned order · Known customer looking again · Order by phone · Newsletter click · VIP follow-up — the presets account campaigns will be cut from
3
Channels in every campaign
Call → SMS → email, each from a number or domain the store owns — the cascade account reactivation will run on
10
Own numbers per store
Local, mobile or toll-free, warmed up over five days so carriers do not read a spam burst
≈
Estimates stay marked
Recoverable revenue carries an ≈ and its arithmetic; “From Callio” is counted only once an order followed. That rule carries over unchanged
These figures describe Callio as it ships today for Shopify DTC stores. Callio for accounts is on the roadmap — nothing on this page is a B2B measurement, screenshot, customer or price.
Five reasons to ring a buyer, and one agent that will make the call
DTC recovery is built around a cart left at checkout. B2B recovery is built around a quote left open and a reorder that never came. The planned presets read the same way the shipped ones do: Quote left open · Reorder due · Key account gone quiet · Rep-requested callback from the catalog page · New price list — call the buyers it affects. Each will call first, text when the call cannot connect and email when the phone cannot reach, with the account, the buyer’s role and the last order as context.
- Every preset will state what reaching that group is worth before it is switched on — the wizard Callio already uses
- The wait before the first attempt, the discount limit and the channels stay per campaign, applied to runs already in flight
- “Needs a human” will hand the conversation to the rep who owns the account, transcript and order attached
Key account gone quiet · calling the buyer from a number your store owns
“Hi Marta, it’s Callio. It has been a while since your last order — shall I raise the usual quantities and text you the order link, or would you rather your rep called back?”
Account campaigns · planned presets
Every preset calls first, texts when the call cannot connect and emails when the phone cannot reach — the cascade Callio runs for shoppers today.
Calls first. Texts when the call cannot connect. Emails when the phone cannot reach.
The cascade is the part that already works. Callio calls from a number the store owns, and when nobody picks up the same offer goes out as a text, then as an email from a domain the store has verified — never a blast, never a shared platform number. Pointed at accounts, it will open with the buyer by name, talk about the quote or the usual order, take the reorder on the call and put the order link on their phone before they hang up.
- Numbers your company owns — local, mobile or toll-free, up to ten, warmed up over five days; each buyer stays on the number they last heard from
- Email signed by your own domain (DKIM / SPF / DMARC) — the same setup Klaviyo and Attentive use
- A channel that is not connected is skipped at the step rather than failing the run
Reorder recovery · one account
ComingThe call list will come from where buyers actually stall
Behaviour measures where shoppers drop between product view and checkout today, and Visitors resolves every session to a person and an explainable intent score. The B2B counterparts will measure the same way for buyers — catalog → price list → quote started → quote submitted → PO — and hand the biggest stall straight to Callio: call the buyers who opened the price list and never started a quote, or the account whose ordering rhythm has broken.
- Buyer sessions resolved to a company and a role, the way sessions resolve to people today
- Account stages derived from orders, open quotes and catalog behaviour — never typed in
- Point a campaign at a whole column, the way a Callio campaign already runs on a pipeline stage
Quote funnel · where buyers stall
ComingCatalog → price list → quote → PO, measured from buyer sessions the way Behaviour measures product → cart → checkout today.
Bar lengths are illustrative. Nothing will be shown until real buyer sessions arrive.
One agent. Eight jobs.
Callio is one workspace today — Overview · Campaigns · Segments · Newsletters · Calls · Conversations · Email · SMS — speaking through channels the store owns. The B2B twin keeps the same eight jobs and changes who is on the other end of the line.
Voice agent
Outbound calls that chase open quotes, overdue reorders and quiet key accounts, from numbers your company owns.
Learn moreChat on the catalog
Answers spec, MOQ, lead-time and price-tier questions on the catalog page, builds the order and hands over to checkout or a rep.
Learn moreOrder by phone
A “Call me now” block on the catalog page. Callio calls the buyer back and takes the reorder or the quote request.
Learn moreCampaigns
The Reach → Channels → Timing → Review wizard and a journey editor, pointed at accounts instead of carts.
Learn moreSegments & audiences
Account stages and a segment library with reach per channel — see which buyers are actually reachable before you call.
Learn moreKnowledge base
Products, spec sheets, MOQs, price tiers, terms and policies as one governed answer layer with named gaps.
Learn moreSupport center
Order status, delivery and invoice questions answered by Callio; disputes handed to the rep with the account attached.
Learn moreNewsletters & forms
Price-list and product updates to a saved audience, then Callio phones the buyers who clicked and did not order.
Learn moreNone of this is a mock-up — it runs for DTC stores today
Every screen below is the Callio that ships now, counted from a store’s own events and runs. The account layer is what is being added: company context, quote and purchase-order objects, and rep assignment.
Five campaigns, each with what it is worth before you switch it on
People in the segment matched in the last 30 days, recoverable revenue stated as an estimate with the arithmetic shown, the channels, the fallback sentence, the flow strip and a status badge — Live, Paused, Draft or Not set up. Account campaigns will use the same card.
Voice commerce agent
Callio
Campaigns running
2 of 5
3 more are set up but not switched on
Still recoverable
$8,400
39 shoppers across campaigns not running
Reached
50 calls
32 answered · 40 texts and emails · last 30 days
Attributed
$6,080
Revenue from orders that followed a campaign message
#1
Abandoned order
A cart left at checkout
Shoppers in this segment
38
Recoverable revenue
$9,120
Last 30 days · 38 runs · 24 answered · 31 messages · $4,860 attributed
#2
Known customer looking again
A returning customer browsing without buying
Shoppers in this segment
21
Recoverable revenue
$3,540
Last 30 days · 12 runs · 8 answered · 9 messages · $1,220 attributed
#3
VIP customer follow-up
A top customer who has gone quiet
Shoppers in this segment
12
Recoverable revenue
$4,860
Last 30 days · 0 runs · 0 answered · 0 messages · — attributed
A morning list of accounts to ring, not just a dashboard
Copilot’s daily brief already ranks what a store should do next and refuses to reason over sources it is not connected to. Its account view will name which key accounts are slipping, which quotes are ageing past their usual decision time and which price-list pages leak buyers — and each line will end in an action: a Callio campaign on the column, a chase, or an item in the Action Plan.
- Exceptions Callio cannot finish will route to the rep who owns the account, transcript attached
- Missing inputs are shown explicitly — Copilot will not replace them with assumptions
- Everything remains reversible and audited, as it is in the workspace today
Account-health brief
ComingRefreshed every morning, like the Copilot brief today
Reasons only over connected sources. Missing inputs are shown, not replaced with assumptions.
The order we intend to build it in
No dates are announced. The waitlist decides which parts are validated first.
- 1
Waitlist & discovery
Wholesale sellers on Shopify tell us how they quote, reorder and assign reps. Those conversations decide the first release.
- 2
Account context on the call
Company, buyer role, last order and open quote read from Shopify’s B2B APIs, so Callio can open a call knowing who it is talking to.
- 3
Quote and PO objects
A quote and a purchase order Callio can name, chase and close on the phone — the objects the campaigns above depend on.
- 4
Rep assignment
Reps as workspace members owning a set of accounts, receiving “Needs a human” for the accounts they own.
Two marks, and one honest gap
Comver keeps estimates and facts apart, and it is just as explicit about what does not exist yet. Nothing in the product today models companies, price lists, quotes, purchase orders or sales reps.
≈
Recoverable revenue
An estimate with its arithmetic shown, until a campaign has actually run
$
Attributed revenue
Counted only from orders that followed a Callio email or text — calls carry no attribution of their own
0
Invented facts
Callio never invents prices, terms, stock or discount codes; discount limits are enforced
Callio for accounts needs three things that are roadmap: account context on the call, quote and purchase-order objects, and rep assignment. Everything else on this page — the cascade, the numbers, the domains, the mid-call catalog search, the checkout link, the call log — ships today for DTC stores. Checkout, payment and shipping always remain in Shopify.
Frequently asked questions
Not with account context. Callio runs today on any Shopify store, including one that sells to businesses: it calls the people it knows, texts when the call cannot connect and emails when the phone cannot reach. What is missing until AI B2B Commerce arrives is the account layer — companies, buyers and roles, open quotes, purchase orders and rep ownership. No release date has been announced.
Quote left open, Reorder due, Key account gone quiet, Rep-requested callback from the catalog page, and New price list — call the buyers it affects. They are cut from the five presets shipping today for DTC, which recover an abandoned order, a returning customer who did not buy, an order requested by phone from a product page, a newsletter click without an order, and a VIP who has gone quiet.
The same cascade as today: the call is logged as No answer and the next arm fires — a text carrying the same offer and link, then an email if there is still no order. Each channel can be switched off per campaign, and a channel that is not connected is skipped at the step rather than failing the run.
A number your company owns, bought inside Comver — country, area code, local, mobile or toll-free, up to ten per store, one marked Primary — with a labelled shared Comver number as fallback until you own one. Each buyer stays on the number they last heard from. Email is sent from your own verified domain.
That is the intent, using the mechanism that already works: Callio searches the catalog mid-call, confirms the quantity and sends a Shopify checkout link by SMS with email as the fallback. For accounts that link would carry the buyer’s pricing — a draft order rather than a plain cart. Payment, shipping and the receipt always finish in Shopify; Callio never takes a card number.
Callio hands over. Today a conversation that needs a human lands in a queue with the transcript, the product and the Shopify order attached. For accounts it will route to the rep who owns the account, which requires rep seats — workspace members with account ownership — that are on the roadmap.
By the rule the rest of Comver already follows. Recoverable revenue is an estimate, marked ≈ with its arithmetic shown. Attributed revenue is counted only when an order followed a Callio email or text; calls carry no attribution of their own. Nothing is blended, and nothing is shown until real runs and orders arrive.
The Comver Shopify app and the Callio theme app embed, a phone number and a verified sending domain — the same setup a DTC store uses today. Company accounts, locations and price lists are expected to come from Shopify’s B2B APIs rather than a second system of record; exact requirements will be confirmed closer to release.
Keep exploring
Tell us which buyer should get the first call
Join the B2B waitlist and describe how your accounts quote, reorder and escalate. The cascade, the numbers and the call log already exist — the account layer is what we are building next.
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